I was a desperately struggling sales rep in 1997 and I drove to Peoria Illinois for a big “Success” event with speakers like Norman Schwarzkopf and Zig Ziglar. I first encountered Dan Kennedy there. Dan was the last speaker of the day and he talked about replacing cold-calling grunt work with cost-effective advertising and marketing.

Since I was spending most of every day pounding the phone, this news was oxygen to a drowning man. I was mesmerized. I found a credit card that still had some room on it and bought his Magnetic Marketing System.

It changed my life.

Fast forward one year: I’ve found a new job where they’ll actually let me use some of Dan’s ideas (the previous boss thought I’d bought swampland in Florida, and told me to get back to work) and the new marketing techniques were working. I was getting sales leads for my industrial hardware and software products from our website every day.

I was suddenly experiencing the LUXURY of “Marketing on Autopilot.” Which meant: Every morning when I came in the office, I had 4-12 hot, fresh sales leads that had come in via email, fax, or one of our reps or distributors or a magazine article we’d published.

Compared to making phone calls all day, this was a dream.

Now that I didn’t have to spend time prospecting, I was liberated to spend time consulting with my customers; creating marketing campaigns to get more customers; solving my customers’ problems.

I could cherry pick the best sales opportunities and focus on them.

If you’re looking for a way to boost your income, that’s it right there: Use Marketing on Autopilot to liberate yourself to do PRODUCTIVE work.

The best thing about Google AdWords is, you can set it up and it runs automatically for months, even years. I have a few Google campaigns I’ve barely messed with in 3 years. I have others that just need some attention every few months.

Google AdWords actually raises Marketing on Autopilot to a level that simply never existed before. For example I have one marketing funnel that generates between 100-250 email opt-ins every single day and has performed at that level now for 4 years.

I have a total of 151,702 names on that list and the vast majority came from Google ads.

It just quietly hums along like a well-oiled machine.

The best part is, since those campaigns are carefully built with good ads and keywords, Google gives me a degree of “preference” over new advertisers. Sometimes it’s hard to crack in, but once you’re there, Google tends to give you the benefit of the doubt.

Today I do not consider “Marketing on Autopilot” to be a luxury. I think it’s a necessity. If you don’t have it then it should be your NUMBER ONE sales priority. Liberate yourself ASAP.

Tomorrow: Taking Marketing On Autopilot to yet another level.

Perry Marshall

About the Author

Perry Marshall has launched two revolutions in sales and marketing. In Pay-Per-Click advertising, he pioneered best practices and wrote the world's best selling book on Google advertising. And he's driven the 80/20 Principle deeper than any other author, creating a new movement in business.

He is referenced across the Internet and by Harvard Business Review, The New York Times, INC and Forbes Magazine.