When most people write Google ads (myself included!) we quickly get stuck in one or two ruts. We think we’re testing 20 different ads but really we’re testing 2 different ads 10 times, only with slightly different words.
Every time you bust yourself out of one of those ruts, your checks get FATTER.
Best way to escape from a rut: Get a swipe file.
Raiding your swipe file to test new Google ads is the easiest $1,000-per-hour work I know of.
I’ve been keeping my own AdWords “Jet Stream” swipe file for 3 years now. It’s so precious, I only give it to Roundtable Members and folks who come to 4 Man Intensives.
Markus Roman has been building an AdWords swipe file that’s 10X bigger than mine, and he’s been using more powerful tools to do it. As a result he’s got CTR’s of 27.2%, 36.7%, 40.9%.
Killer AdWords ads work because they operate at the *subconscious* level. They activate hard-wiring in your brain and they’re almost PRIMAL. Markus has these kinds of ads at AdWordsCopyCat.com.
You should check out his sales page… even if you just do it to grab some of the ads he’s got in his exhibits! He’s got 10 ads on his sales page. His product has 1,000.
Remember: The #1 factor in raising your Quality Score is still CTR. You don’t have to figure this out all by yourself. Let Markus’ examples culled from billions of Google searches do the work for you:
I meant to tell you…. when I was a young marketing pup, the first thing my mentors taught me to do was build a “Swipe File.”
Wow, what a geeky concept. Collecting good specimens of “junk mail.”
Being an obedient estudiante, I did. My wife and friends even started collecting stuff for me. “Perry I saw this an immediately thought of you.”
NICE. Soon I had an entire filing cabinet of letters and ads!
Now I’ve got huge folders on my hard drive full of emails and ads and web pages and all kinds o’ cool stuff.
I’ve now added Markus’s ingenious collection to my library. I suggest you do the same:
http://www.AdWordsCopyCat.com
Perry
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About the Author
Perry Marshall has launched two revolutions in sales and marketing. In Pay-Per-Click advertising, he pioneered best practices and wrote the world's best selling book on Google advertising. And he's driven the 80/20 Principle deeper than any other author, creating a new movement in business.
He is referenced across the Internet and by Harvard Business Review, The New York Times, INC and Forbes Magazine.
7 Comments on “The guy with a 40.9% Click Thru Rate”
This product and website seem to have vanished. It’s a shame, because I could use an Adwords swipe file
Durr… Links not working.
Way back machine to the rescue. https://web.archive.org/web/20130807165301/http://www.adwordscopycat.com/start/
Perry, you just sent out same email with dead link, the URL doesn’t work.
Hmmm, you’re the only person who’s said anything and the links seem to work from this end. Try http://www.AdWordsSwipeFile.com
Not just Nikolai, I’m seeing it too.
Manager,
I recently purchased the book…”Ultimate guide to google adwords” . The last page of the book made a reference to a “swipe file” . I sent to the bonus book link which referred me to these two links:
AdWordsSwipeFile.com.
http://www.AdWordsSwipeFile.com
Both links gave me the following message:
Internal Server Error
The server encountered an internal error or misconfiguration and was unable to complete your request.
Please contact the server administrator, [email protected] and inform them of the time the error occurred, and anything you might have done that may have caused the error.
More information about this error may be available in the server error log.
Additionally, a 404 Not Found error was encountered while trying to use an ErrorDocument to handle the request.
I have considered the possibility that for whatever reason the website may no longer be accessible.
If that is the case, Is there a copy that you would be willing to share?
If not is there and additional resource that could give me the same concrete examples that I could then develop my own ad copy from.
Respectfully,
T. Allen
This is what you’re looking for – same thing:
http://www.adwordscopycat.com/