If you spend more than $5000/month on Google traffic then I owe you an apology.
The apology is:
Being the nice guy that I am – who will scarcely if ever smash people on the forehead with a sales pitch – being a guy who prefers a feel-good blog post to an in-your-face “ask”…
…I’m sorry because I haven’t yet persuaded you to attend the AdWords Elite Master’s Summit in Maui.
Seriously. I apologize for not yet moving you to action.
If you’re spending $5K+ on PPC traffic it’s inevitable that some 15 minute segment of this seminar is going to easily pay for itself somehow, somewhere. And SOONER not later. Maybe in a few days or week.
It may take one hour on your PC in your Maui hotel room to implement.
It will save or make you thousands of dollars per month. It will pay you back and pay you back and pay you back.
If you have any kind of real business on the Internet with Pay Per Click as a major traffic source, then this is a no-brainer.
Just that one gem you pick up in 15 minutes will propel your business forward in a most gratifying way. Not to mention everything else you get in the rest of the 3 days, cuz it’s gonna be a smorgasbord buffet of strategies that have NEVER been delivered in one place, ever.
Remember: This ain’t the Cincinnati Ohio Airport Hyatt. This is Maui, Hawaii. It ain’t 16 degrees outside, it’s 75. This is no windowless compound; this is one of the most luxurious locations on earth.
Which has a natural way of opening people up not only to hearing but to speaking. To total relaxation and the experience of community.
This is a HIGH QUALITY seminar audience. A great community.
If I don’t convince you to go, then I really do owe you an apology for not being able to do so. This one is going to be a barn burner.
If you’ve spent significant amounts of money with me in the past on other seminars, coaching programs etc., you’re eligible for *significant* further discounts which are not even posted on the sales page. You can contact mendy | at | perrymarshall.com or denise | at | perrymarshall.com and they’ll let you know what YOUR special discount is.
OK. Apology now off my chest.
Don’t skip this one. It’s too good to miss. http://www.perrymarshall.com/maui
Perry Marshall
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About the Author
Perry Marshall has launched two revolutions in sales and marketing. In Pay-Per-Click advertising, he pioneered best practices and wrote the world's best selling book on Google advertising. And he's driven the 80/20 Principle deeper than any other author, creating a new movement in business.
He is referenced across the Internet and by Harvard Business Review, The New York Times, INC and Forbes Magazine.
4 Comments on “An apology of sorts”
Hi Perry,
Just a bit of feedback – I approached my boss about this course and the possibility of 2 of us attending. He said no…and here’s why.
The overall course price was fine, the flights were fine, the time off to attend the course was fine, the course content was fine, the hotel costs were fine, the guarantee was fine – the issue was the location – not the distance from the UK & Ireland, but the internal perception of employees going to Maui would cause an issue with other staff and managers.
If this course had been anywhere in the mainland US we would be on our way.
I do hope you run something like this again but in a more regular location.
Just some feedback that you might like to be aware of..
Damien
Damien,
Sorry that corporate pettiness keeps you from being able to go to a great place. Obviously if this was at the Cincinnati Hyatt where it’s 16 degrees, they’d let you go. We put it in Maui because we knew people would want to go there!
Perry,
I like your stuff, your products (had one of my folks take your bobsled course, and another is in the content course now), and usually look forward to reading your emails.
But I wanted to let you know that I hate this one. Please — I don’t look forward to reading your stuff, just to end up reading hard sell drivel like this.
We do this amount of advertising (and a lot more), but $5,000 for a course is a lot, especially these days. And even with the discounts, the cost of the course and travel over make it just prohibitively expensive.
Really. No matter what you throw out that the “cost” of missing the trip is $50,000. Personally, this sort of hard sell makes me question whether to buy from you again (really diminishes the trust value I have in you — so makes me wonder if all your stuff is similarly just b.s. as well).
David,
I’m sorry you feel this is hard-sell drivel. I’m completely sincere. Including the part about $50,000.
We’ve got a pre-seminar call w/ Jonathan Mizel on Friday that should be a barn burner.
Perry