When Richard Koch’s bosses at Boston Consulting Group told him he wasn’t producing the heavy-duty analysis they expected of him, he buckled down, redoubled his efforts, worked 70-80 hours per week, drove himself to distraction, threw several personal relationships under the bus…and his results did NOT improve.

What he did next to save himself from personal and financial disaster would later reveal itself to be a cornerstone of his Star Principle philosophy…the philosophy that allowed him to go from working stiff to fractional billionaire.

Join Perry and Richard here.

To view the full interview and find out more about the Star Principle Seminar, click here.

About the Author

Perry Marshall has launched two revolutions in sales and marketing. In Pay-Per-Click advertising, he pioneered best practices and wrote the world's best selling book on Google advertising. And he's driven the 80/20 Principle deeper than any other author, creating a new movement in business.

He is referenced across the Internet and by Harvard Business Review, The New York Times, INC and Forbes Magazine.