Richard Koch was fascinated by the 80/20 Principle from the age of 19. He always knew there was a way to get more results from less effort. But he didn’t REALLY know it until an event of “impending doom” loomed over his life.

Working under the shadow of that impending doom, taught Richard that

…hallowed “work ethic” philosophies are mostly rubbish.
…you don’t learn much worth knowing working for an established firm.
…there is joy, confidence, personal development and money that can only be found working in a dynamic, fast growth company.

Join Richard and Perry here.

To view the full interview and find out more about the Star Principle Seminar, click here.

About the Author

Perry Marshall has launched two revolutions in sales and marketing. In Pay-Per-Click advertising, he pioneered best practices and wrote the world's best selling book on Google advertising. And he's driven the 80/20 Principle deeper than any other author, creating a new movement in business.

He is referenced across the Internet and by Harvard Business Review, The New York Times, INC and Forbes Magazine.