Richard Koch tells Perry…

…why the book he’s writing on “simplicity” is one of the hardest books he’s ever written.

…the lessons we can learn by watching a 3-year old watch “Dora the Explorer” on an iPad.

…why he believes Bill Bain, who never went to business school and had zero interest in the “nuts and bolts” of business, may have been the most brilliant business strategist who ever lived.

Join Richard & Perry here.

To view the full interview and find out more about the Star Principle Seminar, click here.

About the Author

Perry Marshall has launched two revolutions in sales and marketing. In Pay-Per-Click advertising, he pioneered best practices and wrote the world's best selling book on Google advertising. And he's driven the 80/20 Principle deeper than any other author, creating a new movement in business.

He is referenced across the Internet and by Harvard Business Review, The New York Times, INC and Forbes Magazine.