Richard reveals his very simple formula for making investment decisions…decisions that have helped him compile a “hit rate” most investors would give their right arm for.

And if you’re an entrepreneur, you’re not going anywhere unless your company fits Richard’s profile…or unless you make the necessary changes to make it fit.

Join Richard & Perry here.

To view the full interview and find out more about the Star Principle Seminar, click here.

About the Author

Perry Marshall has launched two revolutions in sales and marketing. In Pay-Per-Click advertising, he pioneered best practices and wrote the world's best selling book on Google advertising. And he's driven the 80/20 Principle deeper than any other author, creating a new movement in business.

He is referenced across the Internet and by Harvard Business Review, The New York Times, INC and Forbes Magazine.