Richard can’t imagine why anyone would want to work for a company that’s not growing fast. Or why any entrepreneur would want to run one. Or why any investor would want to invest one.
But what do you do if your business is not a STAR?
Richard illustrates his simple but profound Star Principle concepts with the Ikea story. If your business is not in a fast-growth market, can you create a submarket that WILL grow 10%? 20%? 50%? Richard says you must.
Join Richard and Perry now.
To view the full interview and find out more about the Star Principle Seminar, click here.
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