Richard can’t imagine why anyone would want to work for a company that’s not growing fast. Or why any entrepreneur would want to run one. Or why any investor would want to invest one.
But what do you do if your business is not a STAR?
Richard illustrates his simple but profound Star Principle concepts with the Ikea story. If your business is not in a fast-growth market, can you create a submarket that WILL grow 10%? 20%? 50%? Richard says you must.
Join Richard and Perry now.
To view the full interview and find out more about the Star Principle Seminar, click here.
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About the Author
Perry Marshall has launched two revolutions in sales and marketing. In Pay-Per-Click advertising, he pioneered best practices and wrote the world's best selling book on Google advertising. And he's driven the 80/20 Principle deeper than any other author, creating a new movement in business.
He is referenced across the Internet and by Harvard Business Review, The New York Times, INC and Forbes Magazine.