Google just hacked off the right side of search results. This signals a sea-change in Pay Per Click advertising. This latest move by Google is just the tip of the iceberg. There is much, much more.

The four trainings have been recorded and you can still sign up!

This training is with James & Joseph Bridges who manage as much as $500,000 per day in Google AdWords Ad Spend:

https://www.perrymarshall.com/right-side-wipeout/

The right-side wipe-out of Google Ads jacked UP competition on Google Search.

Making consultants all the more necessary!

If you’re a consultant – AND if you’re up on this latest change – the world’s your oyster. It’s never been easier to get clients, or help them gain traction against encroaching competition.

If you’re not up on it, ignore at your peril. And sleep with one eye open.

Perry Marshall (author of Ultimate Guide to Google AdWords the world’s #1 book on internet advertising), along with Joseph and James Bridges (who manage millions of dollars of AdWords per month) detail how to respond to Google’s biggest change in 10 years.

Google’s latest move signals a sea change in Pay Per Click. Those who respond will find PPC to be easier than it’s been in a long time. Those who don’t will fall further behind – and it will NOT be clear why. Ignore at your peril. And sleep with one eye open.

Most advertisers play Google search like checkers.

Paid Search is not checkers anymore. It’s chess. Because Google just slashed and burned the ads on the right side.

Are you still playing checkers? Still trying to reach the next slot by inching up your bids or upping your Click Through Rate by another 0.1%?

Get Your First Chess Lesson Here from Two Grand Masters:

https://www.perrymarshall.com/right-side-wipeout/

I never met anyone over the age of 8 who loves checkers.

Those who accept the new reality and embrace the chess match will come ?to love it. Like chess geeks obsessing over opening moves.

If you’re bored with Google AdWords – for the same reason you’re bored with checkers, I’m with you.
I was getting bored myself.

But NOT anymore. We’ve entered a whole new era. It’s fascinating. And there’s new traffic to be scooped up.
Follow me down the rabbit hole.

https://www.perrymarshall.com/right-side-wipeout/

More Paid Traffic on Google Than Ever Before

I estimate the amount of PAID traffic available on Google’s search engine just went UP by 7% – because Google added a 4th ad across the top & wiped out the right side.

Organic just went *down* 7%.

What are you doing about it??? (And I mean right now. It already happened.)

This will be one of the biggest to boosts to Google’s coffers, and stock price, since they introduced the Display Network.

This will enrich SOME advertisers.

But the fact that everyone is now vying for 4 slots instead of 11, just made the waters far more treacherous.
You need to join this training with Joseph Bridges, who manages nearly $100 million of AdWords Spend:

https://www.perrymarshall.com/right-side-wipeout/

*Why Google’s Right-Side Decimation is Bad AND GOOD News*

Google just hacked off the right side of AdWords on the search page. There’s blood in the water.

There can be no question that after the waves have settled on this right side wipeout, there’s going to be a lot of carnage.

But it’s not all bad news. Here’s why…

The most brutal Google AdWords wipeout was when Google introduced quality scores.

That day, 100,000 affiliate marketers woke up with their businesses underwater. I remember doing a call with 3,600 (!!!) desperate people on the conference line – all wondering what the flip was going on.

Many died and were never seen again. Washed away.

This change is much less onerous. This time, nobody is arbitrarily deciding you’re dead. You just have to change your strategy.

This is good news because many (most) marketers will not change. Either because they are not ambitious enough or they just don’t know that they CAN.

Good news for you if you’re willing to change. Training starts 3pm Eastern Monday March 14:

https://www.perrymarshall.com/right-side-wipeout/