Perry Marshall at Notre Dame
“Evolve Your Business by Stealing Innovations from the Greatest Source”
In business, just like in nature, tiny incremental improvements are not enough. If your business strategy is tweaking, optimizing, and kaizen continuous improvement, you’ll starve before you hit pay dirt. Every company that has achieved sky-high valuations in the 21st century has done it through a series of quantum leaps. The days of “optimizing your way to success” are over.
The only way out is drastic innovation:
- Re-Inventing
- Re-Positioning
- Re-Packaging
Fortunately, we don’t have to sit around and wait for a brilliant idea or brainstorm to strike. Mother nature offers us ready models for how to evolve our companies.
Nature has been evolving her own software for four billion years. Today, bacterium can do more software programming in 12 minutes than a team of Google engineers can do in 12 weeks.
And the explosive field of genetics is showing us that things we thought humans invented, nature developed long before – and better.
Entrepreneurs and CEOs have been performing merger-acquisitions for centuries, but the most successful merger of all time occurred over 2 billion years ago. The result was vastly superior to any technology humans have ever achieved.
In biotech, this is called “Symbiogenesis.” On November 10, 2017, Perry Marshall connected the world of biology to the world of business at Notre Dame’s Masters in Business Analytics “Emerging Issues” course. Here, Perry demonstrates how to apply evolutionary strategies from nature to marketing, business strategy, technology and software. He conducts a Mini Symbiogenesis Lab and show how tools borrowed from mother nature confer a fast and decisive advantage in business.
For more info visit: evo2.org
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7 Comments on “Evolutionary Strategies of Mother Nature”
I don’t know… for me it is hurting to see that you who i have a lot of respect talk about God. Such a revelation and shock although i have been “following” you since early 2000. I will still read your books and still recommend you to other people. You are still Perry Marschall. But i will skip your God corner.
Perry,
I am an atheist. (Not an angry atheist, a nice peaceful one.) :)
I really enjoyed your talk.
One of the crimes I think religion commits against people is telling them not to think and not to question. (Ever heard this one: Who are you to question God? or this: There are just some things you’re not meant to know in this life, you have to go on faith.)
You have put an entirely different slant on this. You are REALLY encouraging people to think.
Most of the time, thinking about these kinds of issues is done in the name of science. You are moving from a place of thinking with God in mind. Whichever side of the fence we’re standing on, how can we get anywhere if we’re not willing to investigate and think? And admit we just don’t know everything there is to know. It’s the only way, for ALL of us.
While I may not be of your religious persuasion, I fully back your line of thinking, your method, and your efforts.
Best wishes. I will be watching your contest with interest.
Thank you so much. I really admire your attitude and embrace it. Be blessed.
I could not come to Chicago for the Biz/Biology lecture, but Thank You Perry , for 50 percent of the experience. Not the same as being there, but SYMBIOSIS (Business Mergers make more sense to me now.
maybe, it could be not 2 businesses, but 20? making things a bit more complex, but I think, not more than 5, max.
Just thinking out loud.
With my Architecture / Building inspection business, I believe there is room for SYMBIOSIS with other businesses.
Bingo. Glad you enjoyed this.
That was absolutely fascinating to watch, Perry. Interesting to see how your mind works!
Cheers, James
Even criminals need money for bullets.