Fractal 80/20 in Harvard Business Review

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I wrote an 80/20 article for Harvard Business Review Italy. Harvard Business Review was also the first journal to publish my Fractal 80/20 math equation!

This is the English translation:

https://www.perrymarshall.com/app/themes/pm/uploads/Harvard_Business_Review%20Italia-English_Version.pdf

There’s an old version of 80/20 math called the “Pareto Distribution” – but if you don’t understand calculus it’s almost impossible to use. The 80/20 Curve is waaaay easier.

"What should I do next to grow my business this year?" Take my 2-minute quiz and I'll show you where you'll get the most bang for your buck.

(And yes, geeks who dig calculus can swipe the math from HBR.)

Here’s to tiny hinges that swing big doors.

Perry

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About the Author

Perry Marshall has launched two revolutions in sales and marketing. In Pay-Per-Click advertising, he pioneered best practices and wrote the world's best selling book on Google advertising. And he's driven the 80/20 Principle deeper than any other author, creating a new movement in business.

He is referenced across the Internet and by Harvard Business Review, The New York Times, INC and Forbes Magazine.

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