2 weeks ago I did a live seminar with Drayton Bird. Drayton’s a UK advertising genius, now in his 70’s.

Drayton said: “I knew Eugene. That guy was a scoundrel? and one bloody good copywriter.”

Eugene Schwartz is legendary. He sold over 1 BILLION dollars of goods via sales letters in his lifetime.

Schwartz wrote a famous book called “Breakthrough Advertising” which was out of print for years, then resurrected by Boardroom Reports. This book is on every pro copywriter’s shelf. My colleague Lawrence Bernstein devoured that book, and used it to turn himself into a high-octane copywriter.

But he still lusted for more.

In particular, he wanted to SEE and study all those ads that Schwartz was talking about in his book.

Lawrence literally scoured 25 years of newspapers and magazines and assembled the ultimate Swipe File of Eugene Schwartz ads. He calls it “100 Money Blueprints.” People are still gleaning ideas from those ads in 2010 and cashing in – in every kind of market you can imagine.

Perry

About the Author

Perry Marshall has launched two revolutions in sales and marketing. In Pay-Per-Click advertising, he pioneered best practices and wrote the world's best selling book on Google advertising. And he's driven the 80/20 Principle deeper than any other author, creating a new movement in business.

He is referenced across the Internet and by Harvard Business Review, The New York Times, INC and Forbes Magazine.