Got this note from a frustrated customer this morning:
Perry:
I have bought yours and others info on how to make money with Google Adwords. I have spent hundreds and hundreds of dollars on all kind of products that supposed to show how to make money with Google Adwords. I have followed thru on all the products, but in the end, they all did the same, nothing.
My family lost our beautiful daughter very suddenly and unexpected. She was only 31 years young. Since her loss, I have been trying to make a living with Google Adwords, but with no luck.
I know you are referred to as a Adwords expert. I have about come to the conclusion that the only ones who are making money are the ones selling these plans. I was told by another very successful internet marketer to contact you.
My family owns and runs a retail music store and have been for over 34 years. Since our daughter’s death, I have been trying to use Google Adwords to make money so I can find more time to spend with my family.
Family is so important. Can you make any suggestions as to what I can do to get started making money with Adwords? I look forward to hearing from you.
Sam L
Dear Sam:
First I want to express my condolences to you and your family. There is nothing more unthinkable to a parent than to lose a child. I’m sorry this has happened to you.
Before I get into specific advice, a couple of thoughts about your situation. I could be totally off on this so you’ll need to judge for yourself and decide if my advice makes sense for you.
Because of recent tragedies, you have all this pent up energy and frustration and that needs somewhere to go. If pouring that energy into an online business is the channel for you, then more power to you.
I want you to be careful to not go into this and swing wildly at different things out of sadness, frustration and RAGE. Your energy needs to be channeled and harnessed in a definite direction.
People do this in all kinds of ways, by the way. MANY times people embark on the entrepreneurial journey as a reaction to some wound or bad event. Often it’s a desire to ESCAPE by whatever means possible.
I remember one guy who came to an event whose turning point had been a debilitating car accident. It seemed like that wound had become part of his identity, I think in an unhealthy way.
You don’t want life’s tragedies to set you adrift in some random direction. There is great energy here but just like exploding gasoline it needs to be harnessed. Gasoline exploding in a car engine pushes the cylinders down and moves your forward. Gasoline exploding at a storefront in Tehran just kills people.
It would be good if you can find someone who can talk this out with you (a counselor would be a GREAT thing for you right now) – and a couple of close friends. And: I encourage you to find someone who has a successful online business who can track your progress. Just talking this stuff out with other people can help a LOT.
Now to the business part of your question:
- Understand that AdWords is not itself a business. It is for Google, but for you it’s an advertising medium. Google did not design AdWords to be the Great Refuge for everybody who hates their job. Google designed AdWords to deliver the very best commercial offerings to people who search Google.
You must directly acknowledge going into this that Google doesn’t owe you a thing. I can only imagine some gal in Google’s AdWords department who just put down the phone this morning, rolling her eyes, saying to her co-worker, “Just got done talking to Stupid Bloke #1,531 who thinks Google owes him 2 square inches on the world’s biggest search engine just cuz he’s got room on his credit card.”
- Thus your #1 job right now is to pick some niche in the world where you can deliver some product, service, or information that’s truly worthwhile. You may experiment with 5 or 10 or 20 different things at once, but you’re looking for a place where you can stake your claim. You MUST find a Unique Selling Proposition. That is the golden key to all of this.
- You need to find or create something that DESERVES to occupy space on Google. The fundamental question you must ask yourself is, “What can I GIVE to the world that has great value, so that I will truly DESERVE to paid for it?” Any lower aspiration than that falls short.
My advice to ANYONE like you who is casting about – and frankly to everyone who’s making less than $25,000/year online – is to scour my blog post “Memo to a Pink Koolaid Drinker”. Read through it carefully and do EVERY exercise.
This applies whether you’re doing affiliate marketing, building your own micro-empire or finding clients to consult. Your success zone is wherever a genuine desire in some market intersects with your unique abilities and passions.
Again I express my condolences to you and your family, and my prayers and best wishes for re-inventing yourself and your career as you heal.
Perry Marshall
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About the Author
Perry Marshall has launched two revolutions in sales and marketing. In Pay-Per-Click advertising, he pioneered best practices and wrote the world's best selling book on Google advertising. And he's driven the 80/20 Principle deeper than any other author, creating a new movement in business.
He is referenced across the Internet and by Harvard Business Review, The New York Times, INC and Forbes Magazine.
58 Comments on “How to make money with Google AdWords”
Hi Perry,
Hope you and your family are well.
I have read your book and completed the Adwords course. I want to set up an agency in the UK and I was wondering if there is anything else you recommend I do in preparation.
Thanks
Adrian
Our consulting accelerator course and our advanced AdWords courses (AdWords Mastery and Display Expert Series) will be a big help. http://www.perrymarshall.com/products
I’d like to work for you instead. What do you need help with? I’ve read all of Richard Koch’s books ;)
Hi Perry,
Thanks a lot for sharing such valuable information. Do you think still its time for new comers to earn their livings from adwords?
Thanks
Not as an affiliate!
And as an account manager you REALLY have to know your stuff to play in the big leagues.
Good information about google ad words.
Hello Sir,
I am just about to embark on my journey of Google Adwords to earn money. I first considered buying the product infocash by Chris Carpenter but later found out that there are better and more in-depth free training available like the google adwords certification and great books like Advanced google adwords which doesn’t cost much. But I just wanted to ask you that is it possible to earn money through adwords(after I am quite good at it) through affiliate marketing?? Means if I don’t have any product, any website or any money then too can I earn just by promoting others’ products and get paid for it???? An answer would be really appreciated. Thanks.
It is very, very difficult.
SIR PLZ HELP ME HOW TO EARN MONEY THROUGH GOOGLE ADD WORD I M COMPUTER SCIENCE STUDENT…PLZ SIR HELP ME
Mukesh,
The fact that you’re typing all caps with mis-spelled words suggests that Google AdWords is probably not the best venue for you.
Hi Perry,
First I would like to say thank you that you are one that shows compassion. I would also like t send my condolences and blessings to the family and to say that I will keep you al in my prayers.
Perry, I have had my google adwords account for a time now and I am thinking about just letting it go but wanted to see if it could bring in anything before I do. I have not been trying to be a millionaire but mt current situation is drastic.
Is there anything that you could tell me or can you direct me to a link?
GOD Bless, thank you and it is so nice to meet you.
I don’t know that given the information provided, I can add much advice that would be of use.
Hi Perry,
First I would like to say thank you that you are one that shows compassion. I would also like t send my condolences and blessings to the family and to say that I will keep you al in my prayers.
Perry, I have had my google adwords account for a time now and I am thinking about just letting it go but wanted to see if it could bring in anything before I do. I have not been trying to be a millionaire but mt current situation is drastic.
Is there anything that you could tell me or can you direct me to a link?
GOD Bless, thank you and it is so nice to meet you
Sharon (FRUSTRATED)
Start with my book on Amazon and follow the instructions….
I fell with the breakdown of internet biznes u explained with example. It shows that u can market whatever you wish and get whatever u wanted has ur income. Thanks for the enlightment. Am a nigerian and wish to signup to google adword. I want to advertise some locally made sandals, bags, and beeds. Please what is the way in?
Sir I want to ask ” can i advertise to my affeliate link using adwords?” I mean to say that can i advertise for the any other website that offers an affiliate link such as amazon or ebay? Directing visitors to these webs under my affiliate ID?
Not a great business model. Search my site for “Google cash”.
Actually using using the content network. Bid significantly less for this , though.
Also if nothing is working, review your ad text and try to get some guidance from your competitors maybe?
Excatly, the internet is NO shortcut to success. Im not sure if I trust all these kind of things but well, I have nothing to lose.
Great points. We are all looking for the money makers, but in reality, you simply have to have a product that’s worth the price.
Adwords is about nothing other than numbers for me personally. You need to work out the cost you would be happy to pay for a booking or sale, then work out the CPC. If a booking is worth £5 say and CPC is £0.40, then you need to convert at least 1 in 12 customers. TIP: the more targeted your keyphrases, the lower the CPC and the higher the conversion rate, although lower traffic. The idea is to create many highly targeted ads to get better quality scores to rank higher and cost less.
A great article and thanks for sharing this email.
From our experiences following Perry’s advice Adwords requires great respect and a whole load of research.
Best Wishes,
David.
It is such a delight to know there are people who believe that business can be about compassion too.
The post shows a great balance between business (head) and sensitivity (heart).
Mark
Perry,
You’re a good man! You dealt with this very well.
Tom
Great link, Glen. I was pretty balanced except high in ‘innovative’ (means I am another one of ‘those’ idea guys), Prevailing (read ‘stubbron’) but low on the ’emotional’ scale (read ‘wear my feelings on my sleeve’)
he good part is I got a high Entrepreneur score (as well as sales and management.) so there is hope for mew yet!
Lol
This month’s Renaissance Club CD contains an interview with a guy who lost a child – it turned out to be a major piece of his journey and life story (how could it not be?) Rclub members are in for a treat. This CD will hit the streets in a couple of weeks.
Perry
Hey Perry,
I have also suffered the loss of a child about 3 and a half years ago. If it wouldn’t be too much trouble, do you think you could put me in contact with the guy who wrote into you? I have not made any money online as of yet, but I would like to talk to him none the less.
Thanks much,
Clint
Good on you Perry for your compassionate response. I want to echo what you said with my condolences to Sam and his family.
I think there’s something important to point out here. Perry, you and others have touched on this, as well as Glenn Livington with his video posts on “6 Lesser Know Reasons Why People Fail in Internet Marketing” (not sure that’s the exact title)
Here it is:
I think there’s a fundamental dysfunction in presenting Internet Marketing as a business opportunity. In this case, we can specifically point out the marketers who are selling education on adwords (and paid traffic in general) for making money from CPA offers.
Essentially, the I’m talking about the adwords arbitrage model. This is very popular lately, and I’m seeing just how dangerous the marketing messages that these guys put out can be. They set unrealistic expectations and thus, don’t prepare folks for the real amount of work that goes into creating those kinds of campaigns.
I believe that there are people who do very well with Adwords and CPA offers. However, a person can spend quite a lot of money throwing mud against the wall enough times before they find something that “sticks”. Regardless of how sophisticated all the spy tools are.
And I suppose this applies to the industry as a whole. People are inundated with marketing messages that misrepresent reality.
I think there is a kind of conflict of interest many times with trainers who teach people internet marketing skills. Theire desire to sell more product, vs. the desire to put that training into the hands of people who actually have a chance of succeeding with it.
I believe one of the most important things a person can do before going down this path is to do a self evaluation. In addition to your “Memo from a Pink Koolaid Drinker” post, I’d like to add this survey that Terry Dean sent recently. I’m sure there’s probably some kind of offer connected to it, but it looks like a good addition to the self evaluation thing.
(Not an affiliate link – I hope folks find this useful, I really haven’t checked it out further than reading through the questions on the survey.)
http://www.theperfectbizfinder.com/
This was a very touching e-mail from this gentleman and no surprise a great reponse from Perry.
I guess it will never cease to amaze me how many people say “it didn’t work for me”. There is rarely, if ever, personal responsibility taken for the fact that maybe just maybe not everything was implemented from the guide.
My brother and I have long been followers and implementers of advice from Planet Perry and you know it all works and the “my market is different” is just an excuse for not getting razor sharp.
I say don’t bring a knife to a gun fight. The tools here, in the courses, and the community train one to compete with the best in the world.
Take the advice, take responsibility, and take it to the extreme.
You’re a good man Perry Marshall.
What I like about Perry is he is very straight forward and that’s why you want in a leader. Maybe the suicide phrase was not a good term, but he gave a great advice to this grieving man. Adworad is very tricky and google is not not making it easy for anyone anymore. Adword really an advanced method of advertising using keywords that people used in their daily search. Even doing the 1800s, and early 1900s people use keywords to entinced their customers when they send out their mails. Those key words coold be used in the front page of the mailing envelop or letters. I think this is where google got their idea from.
My advice to newbies is don’t do adword until you understand you know how it works. Buy Perry Marshall book on adwords or some other book to help you before placing a single ad on google. Perry knows this job and had helped countless people succeed with adword.
So listen to him. He can help.
Great advice for a wounded heart in more ways than one.
My condolences to you Sam and your family.
To Perry I echo your call on the ultimate reason for failure, not giving just wanting to get.
I have learnt this lesson too, I have over 100 websites, some with more traffic than others BUT the only ones that make me money are where I am GIVING VALUE to people.
Bottom line to any sale online or off, is, IS this a VALUE-able proposition?
If yes, then you make sales, if no you create frustration firstly for your visitor and ultimately yourself.
I have over 150 affiliates “TRYING” to sell some of my products and most of them fail miserably for this very reason.
You cannot just throw up a page with a link on it, drive traffic and expect to make sales.
It doesn’t work this way.
Never has.
Never will.
Think about it for a moment, would you buy something just because you saw it?
Heck no!
You buy something because it contains a compelling argument, that you cannot back away from, simply because you are convinced it will make your life better.
Whatever you are going to sell online or offline for that matter, is only going to be a result of this.
For the smart ones that step back for a moment to see it from the side of the customer, this all makes perfect sense.
To understand why your failing, will reveal how you will ultimately succeed, online, offline and life in general.
I hope this helps, because it was the turning point for my online business.
Sincerely,
Greg Gillespie
Perry,
Of all the posts you have ever submitted, I think this is the best one – handled very graciously, with wisdom and to-the-point advice.
Thanks,
Steve
I am truly saddened to hear about your daughter, Sam. It should be against the laws of nature for a child to pass before their parents. I don’t pretend to know how it feels (and I hope I never find out) but I have always considered that as the saddest thing that could happen to anyone.
It was Perry’s letter to a Pink Kool-aid drinker that sent me to where I am headed. It is a place, I might not even use Adwords in, strangely enough. Time to figure that out later. In the meantime his emails are inspiring and as I do manage some others Adword accounts, it is important to me that they get more than they pay for, so I stick around.
Besides, marketing is a portion of any business, so it is good to pick up what you can and most of the principles that are taught here are directly translatable to any business; even ones that do not use PPC or Adwords. (And as I have yet to see a business that cannot be improved with good application of PPC, I am sure I will enter into it myself in the future, after I have the basics going with a good foundation.)
I can empathize with this guy, having gone through trying circumstances myself. I think I am about the same age as well.
I make money going Adwords work for small/medium size companies and I can give Sam some help (no charge) if he contacts me. I live in the Chicago area, but that really does not matter unless we need to analyze local competition.
Casey
My condolences to Sam and your family.
It is very saddening, I wish you all the very best in your future endeavors.
Take Perry’s advice on board as he really knows his stuff.
Once again, great advice Perry.
All the very best to you all.
Kind Regards
Tania Bale
First of all my condolences to Sam and your family. I can’t imagine what you’re going through.
My advice to you is to listen to Perry. For years Perry has been warning us about the dangers of trying to “make money online” without having a real product or a real business.
I’ve been a faithful Perry worshiper since I met him at a Dan Kennedy event about 5 years ago. I own most of Perry’s products, I’ve been through the Bobsled run twice and I attended a 4 man intensive at his house last year.
Perry always tells it like it is. He’s not like most of the “gurus” out there always trying to sell you their next product or coaching program. Perry gives us rock solid advice on how to grow our business or how to sell more products. He repeats his solid advice over and over with no sales hype. That’s why we love and trust Perry. That’s why I’ve been a longtime customer and I buy everything he offers.
While running my web design/seo business for the past 10 years I’ve tried to make money selling affiliate products using Adwords. After investing in countless courses (and not hearing Perry’s message for a few years) I stopped trying make money while I sleep because I was going broke. I focused on growing my real business and things went very well until the economy tanked.
Recently I took a real job after being on my own for 10 years. I’m now an Online Marketing/SEO Analyst for a local software company. I’m managing their Adwords campaigns which are over $20k/month worldwide.
Using what Perry taught me, I increased their CTR from just over 1% to over 6% in just one day. They’re running 3 times more ads on the same budget and they’re getting better qualified leads.
Sam, think about using your knowledge managing Adwords campaigns as a consultant or for a company. There are tons of online marketing jobs out there right now and most pay over 6 figures a year. I never thought I could go back to a real job but I love getting that steady paycheck and going home at 5 every day not worrying about keeping my business going. Plus I’m consulting on the side still so I’m making more than I ever have.
A great comment from Ted, and I echo the condolences here from everyone to Sam.
Like Ted says, consider being a service provider with something you know.
I too got to grips with AdWords from Perry’s material from at least 4 years ago. I’ve dabbled with affiliate stuff and have *never* been able to make it work.
It’s just not my mindset I guess.
However, I have set up a very successful AdWords Consultancy and Management service, so much so that I get invited by Google Europe to their conferences and Beta programs (like AdWords PlusBox rolling out here in UK this autumn).
So I would agree with Ted that sometimes the service aspect is more important than the retail aspect. I found I gravitated in that direction without even thinking twice about it – it’s my background as an IT Manager to provide service and support to my community. AdWords support is a similar thing.
I hope these forum posts help Sam, and thanks as ever to Perry for sharing it.
I know exactly what Sam is going through. We also lost our eldest daughter when she was just 20 years old. It was a senseless hit and run accident in 2003 when she crossed the road in Johannesburg in South Africa. She was a final year Architect student and very talented.
The one thing that carried us through the tragedy was our strong belief in the love of Christ and it brought our family together. We are lucky in that we still have another daughter and two sons.
As an Agricultural Engineer is was often gone from home for days on end. This made me realize that there are other things more important than money like being a father to my children and a husband to my wife.
I also turned to the Internet to find a solution to my problem and was lucky to stumble upon Perry real early on. His keen sense of what Internet Marketing is all about helped me tremendously and I never missed a single post.
This is the first time that I ever dared to comment because of my poor English seeing that it is my third language.
Thanks for the opportunity to tell Sam that there is hope after such a tragedy and that he is welcome to contact me if he feels like it.
Today we are looking forward and I was lucky to find my spot on the Internet thanks to Perry and Mark Joyner.
Ted,
Congratulations. There’s no shame in having a good job! Especially when you know that if things hit the skids or somebody started making your life miserable, you could go write your own ticket at will.
It’s not about being in some specific situation, it’s about having choices and retaining control of your destiny. You know firsthand, if you’re a rainmaker and you can prove it, you NEVER go hungry. Nice work, sir.
Perry
Perry,
Great post!
As the father of 4 daughters,my heart immediately went out to Sam – what a terrible tragedy.
What I learned from your course was not how to sell products on my website, rather how to use google to help me sell those products, and to dramatically reduce my CPC and increase my CTR.
Building and growng my business on on the internet is a process in and of itself. My business continues to grow on a daily basis, and I will soon be opening a store which will compliment the website and visa versa. Understanding google ad words is critical, but knowing and keeping your customer is even more critical. I don’t think my business is growing because of google, but maybe in spite of google. It’s growing because I am constantly monitoring what my customers are looking for, and I’m using back-end programs to keep my customers. It’s a constant game of experimentation and documentation. You definitely have to keep track of what works and what doesn’t. If something isn’t working, try something else.
I wish Sam lots of luck in what ever he does, and hope that he is able to heal and move forward with his life.
Bill
Google adwords works. But you have to work hard at it. I would do some SEO as well. Nothing is better than free traffic. Plus, once you start getting it with good SEO strategies, it keeps coming. But with google adwords, if you start doing well, competitors pile on like gangbusters and blow the bid prices up. I had an ebook that was raking it in month after month for about 8 months, and then competitors drove my best keywords up and up, and diluted the market. This will happen. So you have to keep creating products and finding new niches to make money. Perry Marshals course is the best course hands down.
It’s interesting to see how many people think that Adwords is the whole solution. When a campaign fails they say that “it” doesn’t work.
I always wonder why nobody has a problem with newspaper ads not working. They never blame the newspaper. (something else usually.)
Always blaming something or somebody else and never saying they them selves are responsible for the solution.
Condolences to Sam…very sad.
I encourage people with whom I talk to substitute “telephone” for “adwords”:
Can you make any suggestions as to what I can do to get started making money with Adwords?
to…
Can you make any suggestions as to what I can do to get started making money with the telephone?
It completely changes the dynamics of the question and usually gets to the heart of the matter much more quickly. (Or, it exposes the absurdity of the question.)
Regards,
Rod
Thanks for sharing this with us Perry. When I started online about 5 years ago, I wasted silly money on adwords. I think people need to realise (like you clearly stated) that adwords is a means to an end. However when stories abound of people making $100K a day, its easy to be enticed into thinking adwords is a cow created to print money. Am I saying making a 100K a day is impossible? Not for one split second. But just as you wouldn’t expose a 5 year old to calcus and differentials on his first day at school or allow your 7 year old daughter watch an 18 rated film, far too many people have been exposed to internet marketing at the MBA level while they should be familiarising themselves with the basics.
My condolescences to the gentleman and his family. I can’t imagine myself embarking on such an adventure after such a tragedy. May his pursuit and endeavours be eventually crowned with great success.
Thanks once again for sharing Perry
One of the best responses and explanations I have seen so far. Thanks for sharing this post.
My condolences as well to Sam.
There are indeed things in life that fuel or launch us into a certain course… but we can decide where we are headed and focus on that.
If I can add something…
Being on “online entrepreneur” is not the only way to make money for you or your family. (Not directed towards this gentleman…but in general.)
And more often than not, trying to make it in an “online” business can be a very lonely road.
The fact is, you may be in a situation where working face to face with (and helping) others around your own town in some sort of “offline” business can be easier, rewarding…and actually quite refreshing.
Perry,
I must say I enjoy the emotional stories and your approach to answering them. I think everyone who recalls early experiences with google and “make money” concepts can relate to this post.
Interesting how the concept of your personal mindset doesn’t become self-evident until much later in the marketing life cycle.
Mindset, clarity, time management. All much harder to manage than google adwords and far more powerful when aligned properly.
Regards,
Robert.
“What you resist, persists.” -Unknown
Perry I’d love to chat with you about this but I won’t do it here. I think there’s a reason for the email.
Loved your response though.
Well ssid, people really need to focuss on giving value to customers and then figure out how to make money out of it. Not product first then find the market 2nd.
I personally bought this Adword course some time ago and I must say that I learned a lot from it.
I must say this though. I’ve bought more than a few Adwords courses and none of them have really been able to help me generate any sales. That included this one too. I think it has more to do with the fierce competition in what I’m trying to market though.
A lot of money can be made using Google Adwords. I actually learned this about 3 years ago when I was a COMPLETE newbie. I was simply testing it out by promoting a popular MLM business opportunity. I knew nothing about optimizing adgroups or any of that. I simply created a campaign, created 1 adgroup and uses a wide range of keywords on all countries. To this day, that campaign gave me the best results I’ve ever had with Adwords and it was all luck. I screwed around with the campaign and sales stopped coming in. I was never able to get it back to generating sales after that.
Adwords is a lot different now though. It’s hard for affiliates with no knowledge of creating webpages, bonus offers and setting up auto-responders to have any huge results.
I don’t really mess with Adwords anymore because when I do, I always lose A LOT of money now. I’ve found that most people use the internet as a search tool for FREE information. Most people aren’t searching for free information with their credit card pulled out. For this reason, you must find a way to capture your prospects information and follow-up with them because like I said, most are not looking to buy something when they use Google to search for something.
You have to really know how people think to be successful with Adwords. You also have to take advantage of every feature Adwords has to offer.
I’m no expert and that’s why I purchased the Perry Marshall Adword course. I do recommend it out of the many I’ve purchased because it’s geared towards marketing just about anything that can be marketed online.
I now focus on getting my listed higher in search engines using free methods.
Sean Grimes
Sean,
Arguably the TOUGHEST market to make money in with AdWords is the topic of “make money.” (Does that seem ironic… or does it make perfect sense?)
If you’re in that market you literally need every trick in the book, every weapon in the war chest. It is a game to be played by black belts only. All others will get crushed. For beginners it is the WORST market you can go into.
Unrelated niches are much, much easier to make a profit in. Fortunately there literally are THOUSANDS of other markets. Check out http://www.perrymarshall.com/pink-koolaid for my specific advice.
Perry
Hi Perry,
I really appreciated the level of compassion with which you addressed this unfortunate and sad situation.
While the advice about whether Google owes us anything or not is very important, what’s more important is the level of concern you show as a human being.
This is what gives readers like myself a good reason to pay attention to your messages.
Kudos and Best Wishes,
Nando
I have an important comment about this gentleman’s message. See, I get this a lot from people when we talk Adwords for the 1st time. They say, “Isn’t Google the only one making money?”
I almost don’t know HOW they can come to this conclusion? But then I realized that they must have no clue about terms like cost per conversion, return on investment, and visitor value.
The question he asked – and others ask – are dead give-away’s, Perry, that a lot of work needs to be done with the individual’s education in direct marketing.
Once they finally speak in terms of ROI, cost per conversion, visitor value, etc., only then they’ll realize that it’s not just Google making the money, but also the savvy marketers as well. Together, in harmony.
Garrett Todd
I just wanted to say that I feel for this guy. I encounter people quite often who have invested their hard earned money and valuable time into what’s being advertised as the “magic pill” that will produce wealth.
I am often asked to analyze their websites and the money making programs that they’ve invested in. I do this for them and I don’t charge them for it.
I can honestly say that I’ve never given a thumbs-up to any program I’ve analyzed. Unfortunately, the people will not believe what I tell them so I don’t tell them anymore.
In dealing with these people I’ve learned that people had rather spend their money on a dream of riches than they had to keep their money safe and sound in their pocket. They really don’t want to hear the truth after they’ve invested their money.
That’s what separates Perry Marshall from the crowd. I first purchased Perry’s Adwords Guide about five years ago and just recently purchased the newest version.
That’s about five years of Perry Marshall information and I’ve never once been offered a dream. I don’t do Adwords advertising because I can’t afford it.
But Perry never promised me that I could get rich using Adwords, i.e., he never tried to sell me a dream. I really appreciate that. Like he said, Adwords is not a business. It’s a tool you can use to advertise your business and I don’t know anyone that’s more qualified than Perry Marshall that can teach you how to benefit from Adwords.
I can promise you this. The Perry Marshall information will save you a lot of money and possibly even an arm and a leg… it all depends on what kind of fish you’re swimming with.
Hi Perry,
Excellent post but just one thing that caught my attention that I felt I just had to point out. This man that wrote to you stated that he has lost his daughter suddenly and unexpectedly and I do admire your compassion and how you dealt with this at the beginning of your post. What surprised me though was the fact that in the 2nd bullet point just before the end of your post you mentioned the word suicide which I felt was a little insensitive considering that this man had mentioned his loss. I think an alternative word could have been used to get your message across.
Otherwise an excellent post and some very good advice. When Adwords first came out and all the manuals and e-books did the rounds I too thought that this was a business but very quickly learned that it is just another way to advertise.
Amanda
Amanda,
Noted and corrected. My apologies.
My man Perry, well said.. you inspire me & without your knowledge you have helped me tremendously. One day, hope to tell you some tales. You truly have a wonderful gift.