Generation 140

PerryMarketing Blog3 Comments

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We’ve had the Baby Boomers, Generation X, Generation Y, and now Generation Z.

The next generation is: Generation 140.

Why “Gen140”?

Gen140 is the first generation to survive while receiving only 140 characters of response from any one person at any one time.

Pros: Quick, agile multitaskers who consider the web to be an extension of their brain. Technologically connected.

Cons: Compulsive, lonely. Nanosecond attention spans. Emotionally disconnected.

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About the Author

Perry Marshall has launched two revolutions in sales and marketing. In Pay-Per-Click advertising, he pioneered best practices and wrote the world's best selling book on Google advertising. And he's driven the 80/20 Principle deeper than any other author, creating a new movement in business.

He is referenced across the Internet and by Harvard Business Review, The New York Times, INC and Forbes Magazine.

3 Comments on “Generation 140”

  1. Why not generation @? I just read about a teenager walking into a rattle snake den because she was distracted by the smart phone.

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