What Joe Polish Taught Me about Lead Generation

PerryMarketing Blog3 Comments

Joe Polish is a legend in the marketing world. He’s a former carpet cleaner turned marketing guru He’s pals with the likes of Richard Branson and Paula Abdul. The running joke about Joe is, he always says “Let me introduce you to my good friend ____” because EVERYBODY is Joe’s good friend.

Dysfunctions, Addictions & the Financial Burning Bus – Part 9

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Every 4-Man Intensive is unique, but one last year especially stands out.

This guy named Tim was up for his hot seat. For a little while it looked like we were going to head straight down the “marketing techniques” trail.

Then I asked him some question about why he was in the business he was in, and about his business partner – then stuff started pourin’ out. He was terrified his partner was gonna screw him.

Dysfunctions, Addictions & the Financial Burning Bus – Part 8

StaffMarketing Blog

Today I’d like to talk about some head trash I’ve had to clean out of my own brain. Very recently I got another Sozo session (I think this was my fifth one in 2 years) and something really interesting came up: Private Jets. I don’t know about you, but when somebody says “Private Jet” to me, my knee-jerk reaction is: … Read More

Speeding up to slow down to speed up

PerryMarketing Blog45 Comments

Do you ever have days where you do nothing but sit at your computer and answer emails and at the end of the day you’re completely exhausted and you still don’t feel like you got anything done?

In my early days as a salesman, somebody told me, “Massive action solves every problem.” That has to be one of the worst pieces of advice I ever got from anyone.

Money / Success / Adwords vs Your Critter Brain

PerryMarketing Blog12 Comments

My team brought my attention to R.C. Peck, an independent investment advisor. I loved his analysis of the “Critter Brain” which I myself often refer to as “Lizard Brain.” It’s the part of us that’s tempted to act like an animal when we need to think clearly and act rationally.