A few years ago in the “AdWords Gold Rush,” there was a fierce battle for which Google guru was gonna land on top of the heap. A new Google e-book came out literally every 3 days and it was brutal. My most formidable competition then was Don Crowther of Racine Wisconsin. Razor sharp marketing guy if there ever was one.

The Butterfly Effect is the idea that one flap of a butterfly’s wings can change history. And it’s true. Had the butterfly flapped its wings ever so differently, today Don might be the AdWords guy instead of me. He would certainly be worthy of the title.

In fact he and I did a smoking’ hot teleseminar which we still sell today as the “AdWords Black Belt Course” (adwordsblackbelt.com). Even though it’s 6 years old (that’s like 50 years in Internet time!) and even though a handful of tech details are out of date, it stands as one of the most enduring advanced online strategy courses ever.

It also has one of the lowest refund rates of anything I sell. Again, a lot of its goodness comes from Don and the clarity of his thinking and his ability to teach.

The #1 thing you need to know about Don is, he has absolutely zero tolerance for smoke and mirrors and shell games. Nobody is going to sneak some sci-fi marketing fantasy past Don. He goes by numbers and results and researches everything down to its roots.

Don has mastered the science of Social Media and applied his rigorous thinking to the entire range of Social Media outlets. While most people are telling you to endlessly “like” and “tweet” and “bookmark,” which is a horrendous waste of time, Don has reduced all the complexity to its bare essentials. He’s determined what’s really profitable.

I invite you to watch Don’s new video tutorials on Social Media. I believe you’ll find more meat here than in 1000 tips and tweets from run-of-the-mill “social media experts”:

http://www.perrymarshall.com/doncrowther/

Perry

About the Author

Perry Marshall has launched two revolutions in sales and marketing. In Pay-Per-Click advertising, he pioneered best practices and wrote the world's best selling book on Google advertising. And he's driven the 80/20 Principle deeper than any other author, creating a new movement in business.

He is referenced across the Internet and by Harvard Business Review, The New York Times, INC and Forbes Magazine.