DANGER. Biggest change in AdWords in 10 years

PerryMarketing Blog26 Comments

Attention: Google just sliced off the ads on the right side and tossed them in the dumpster. Sort of like divorcing your high school sweetheart and throwing her off a bridge. Seriously. Remember: In the beginning there were ZERO ads at the top of Google AdWords. Now there are 4! Right side is all gone. Bye-bye. Totally changes the game. … Read More

Why Email is the most intimate marketing medium

PerryMarketing Blog3 Comments

The ever-insightful Nick Neilson posted this comment on my blog: You won’t catch me trying to work out my “real problems” on facebook. Why? Because nobody knows… nobody knows my sorrows. I search and solve in private. Everybody knows the discomfort of somebody actually posting something vulnerable on facebook – “This is a party man… don’t start your sob story … Read More

Why Google will now un-ban your AdWords account

PerryMarketing Blog38 Comments

Google’s market cap dropped $24 billion in 30 minutes yesterday. The aftershock so stunned Wall Street, market trading halted for two hours.

Reason why: Google’s printer accidentally published Q3 earnings 5 hours early (OOPS!!!). AdWords revenue was 3% below targets and income was down. BAM – the entire company’s value plummets 9% in minutes.

If Google dumped you for a handsomer boyfriend in the past, I betcha sometime in the next 3 months she sends you an “FIRSTNAME, I’m sorry for my past sins, maybe we could meet for coffee” note.

Ad Sitelinks – a chisel in your copywriting bag o' tricks

PerryMarketing Blog1 Comment

Ad Sitelinks are the extra links Google gives you beneath ads in the premium listings. Google just announced that they’re gonna enforce you sending each link to separate pages.

I think the best use of Sitelinks isn’t the links to extra pages per se. It’s the ability to flesh out your USP in the very limited space available. Example –

Does it help your kids when….

PerryMarketing Blog9 Comments

“Do you remember your ritual of writing ONE positive thing in a little notebook, every single day?”

“Sure,” I said. I wrote about that several times.

“I’m terribly inconsistent at doing it,” he confessed. But for my daughter’s 9 year old birthday, I gave her a little black notebook. I told her to write down one thing she’s thankful for every single day.

“And you know what? Ever since, she’s been…

The implementation temptation paradox

PerryMarketing Blog1 Comment

When I went to my very first internet marketing seminar in April ’02, I came home with a scratch pad jam-packed with notes. It was a firehose of information. I spent the next several months feverishly implementing everything I’d learned.

I’d also spent some serious dinero on honing my writing skills. I’d bought a big box o’ copywriting stuff and I was busily going through that too.

September came along, and with it, another invitation to yet another marketing seminar.

I thought, “How does it make any sense at all to pile on MORE information when I’ve done less than half my notes from just 5 months ago?”

Shame, Curiosity, "RH" and the Best Estudiante Ever

PerryMarketing Blog19 Comments

I was in a meeting somewhere, a mastermind group. With a bunch of different guys who teach and coach. Someone mentioned a guy named Kevin. Said something like “He does everything I tell him to do.”

“You mean Kevin Thompson? Hey, I know him. He does everything I tell him to do too.”

Someone else said, “Me too.”