The Power of Outsiders

PerryMarketing Blog20 Comments

Today I’m hosting a 4-Man Intensive and before members come, they get a questionnaire. One of the questions is: “List 5 topics you know a lot about, that most people don’t know you know a lot about.”

I ask this question for a very specific reason: Cross-pollination between fields. I want to know what strengths they bring from other areas of life into what they do now.

That’s because the easiest way to innovate is to bring knowledge and strategies from one corner of the world to some other, completely different corner, where they can be directly applied and everything is brand spankin’ new.

WARNING:

When you do this, somebody ain’t gonna like it.

Benji Rabhan: "Failure is Obsolete"

PerryMarketing Blog8 Comments

If you look at everything you do as a science experiment – instead of “Custer’s Last Stand” – you’ll never fail again. You’ll just test your way to success.

Failure = testing. Sure was a revolutionary idea when I first heard it.

Last year, Benji Rabhan at age 26 was honored by President Obama. He made the Empact100 List one of the 100 top young entrepreneurs in the US. Benji is one of my esteemed Roundtable members.

Quoting from Benji’s book, “Failure is Obsolete”:

The straight dope on Facebook ads

PerryMarketing Blog

My friend Andrew sent me “Facebook’s Business Model is a Dead End” on Business Insider. The author complains that many of Facebook’s users are fake accounts, advertisers have generally abandoned Facebook. GM for example, who yanked $10 million cuz Facebook wasn’t working. Well I’ve got bad news and good news. First, the bad news: Facebook has acted irresponsibly to both … Read More

There's Something about Rachel

PerryMarketing Blog33 Comments

About 5 or 6 years ago on Easter Sunday morning, I walked into church and heard a voice.

“Oh, Happy Day!”

A majestic, powerful voice bursting with joyful soul. It took my breath away. Brought me to the verge of tears. Stopped me in my tracks. I looked up to the stage and thought, “Whoa! Who is THAT?!”

A Stern Warning about New Years Resolutions

PerryMarketing Blog3 Comments

When I was in Amway I never missed the monthly rally. Afternoon session, then dinner. The evening session would commence with “recognition” where all the Pin-Winners got standing ovations and thunderous rounds of applause.

My insides ached as I sat there envious of the achievers. I almost never hit any goal I ever set. Ever.

I would vow to myself:

Boogers, Bacteria and Z-man

PerryMarketing Blog36 Comments

My 8 year old, Z-Man, got a science kit for Christmas. It’s got petri dishes, so yesterday we started growing bacteria.

We put sugar and gelatin in the dishes. The instructions said to take a cotton swab and get some bacteria from wherever you want. So we rubbed our cotton swab in…

-Dirt

-Dishrag

-Lint from between Z-Man’s toes

-Boogers

The evil, 3-letter word of New Years Resolutions

PerryMarketing Blog28 Comments

Everybody’s blathering about New Years resolutions right now. Usually the next sentence out of their mouth is “And most people abandon them by mid-February.” Somebody else chimes in and says, “I just don’t make ’em.”

New Years Resolutions work well for me. Why?

Because when I make resolutions, I…