Listen in as I dive deep into my personal and professional evolution (from my early days of tinkering with stereo equipment to becoming a pioneering force in internet marketing and beyond), in this wide-ranging conversation with cop-turned-copywriter “Doberman” Dan Gallapoo.
From Electrical Engineer to Curing Cancer
I had the pleasure of being a guest on the podcast “Beyond Curious” hosted by Brandon Fong. The title of the episode is “From Electrical Engineer to Curing Cancer.” But it’s not about how I’m curing cancer really. It’s more about how YOU can solve your most perplexing problems. As Brandon put it… This is one of those “break your … Read More
Mind Over Matter: Getting prospects to whip out their credit cards
I’ve always suspected that whether people buy from you or not depends on things that have NOTHING to do with what you said. Or what they saw. Or your webpage. Or your photos. Or your USP. Or your branding. Or anything else that’s “tangible” and “measurable”. I think it has to do with your INTENT. There are sound scientific reasons … Read More
AI and the New Renaissance of Creativity
Scott Schang, Bob Regnerus and I recently explored the mind-expanding potential of AI and how it can liberate human creativity in ways we haven’t seen in centuries. Yes, AI will handle many of the routine tasks that currently monopolize our time and mental bandwidth. But by delegating the tedious but necessary workload to AI assistants, we can reclaim our … Read More
Will AI create massive unemployment?
The job AI is about to take away from you? You never liked it anyway. Computers don’t eliminate jobs. They create jobs. New industries and professions. How many people work in the IT industry? How many people telecommute? The well of human desires is bottomless. As soon as you had all the world’s music for $10 a month, you wanted … Read More
A voice of AI reason from an industry insider (Watch this video now)
Register for the Definitive AI Seminar As with any hot button issue, AI has its extreme pessimists and its extreme optimists. Doomsayers and wide-eyed Utopianists. The truth? As always, it will be somewhere in the middle. Which is why you need to be VERY careful about WHO you listen to right now. Most people who invest heavily in AI right … Read More
10 Sober Thoughts on AI and Marketing
I’ve been going to go deep on the future of AI, in preparation for my April 16-18 Definitive AI Seminar in Chicago (in-person & live stream registration now available). There’s a lot of intoxicated doomsaying and blathering about AI out there. But my take on AI and marketing is unique, sober, optimistic and principled…and you need to hear it. To … Read More
AI Powered Customer Service
Finn Peacock, founder of SolarQuotes.com.au built an automated AI chatbot that answers sophisticated questions about solar power. He’s built this on their own private knowledge engine, which makes a very clever “moat” around his business castle, and prevents competitors from encroaching. Listen to this 15 minute discussion about Finn’s AI implementation: Register for the Definitive AI Seminar I’d love to … Read More
The Truth Will Set You Free – Perry Marshall’s candid childhood history
Whatever you did to compensate for your childhood traumas became your superpower – which means that even the most horrible circumstances DID come with a gift: Hear Perry’s interview with Brian Robinson on the Real Faith Stories Podcast. You can read a printed version of this story at https://tinyurl.com/cutaveinandbleed .
Urgent: Will you avoid Google’s (and Yahoo’s) email slap?
We’re on the brink of another Google (and Yahoo) Slap . This time it’s about email delivery. ** If email plays any role in your marketing strategy, you need to pay attention. ** Google and Yahoo have announced new email authentication requirements, effective February 1, 2024. The consequences of not complying are severe. If your emails aren’t properly authenticated by … Read More