Who likes Planet Perry & who doesn't

PerryMarketing Blog85 Comments

There’s a vast initiation ritual, akin to fraternity hazing, in which entrepreneur wannabe’s are stripped of their wallets and ID’s, forced to drink pints of vodka while spinning on merry-go-rounds. They’re fed sandwiches made of spam and fantasy lunch meat, and stripped of their self-respect and self-confidence one dollar at a time, before finally being released to re-learn everything they thought they knew in the school of hard knocks.

The name of this ritual is “Business Opportunity.” Marketing insiders refer to it as “Bizop.”

The woman who traded a gorgeous home for an even better business

PerryMarketing Blog42 Comments

This summer, Trisha came to my 4-Man Intensive from the Upper Peninsula of Michigan. Long ago she rented a house for $350 per month.

In Chicago that would fetch you a tin shack under a bridge – but up there in the frozen tundra it grants you 3 bedrooms and a nice yard. Gotta love small town America!

Not fancy, but the place keeps ’em warm when it’s 40 degrees below zero. She still lives in that house now.

She explained how a few years ago she was sorely tempted to buy a fabulous home…

My Dilbert Cube Escape Story – And Yours

PerryMarketing Blog60 Comments

It was a beautiful Indian summer morning here in September when Al Qaeda decimated the World Trade Center in New York City – and the entire world was plunged into chaos. I remember where I was, you remember where you were.

What I remember is….

Tom Hoobyar: Farewell to a Friend

PerryMarketing Blog43 Comments

I’m sad to report, my dear friend, mentor and father figure Tom Hoobyar passed from our midst this past Sunday, 71 years young.

Tom and I first met at a Gary Halbert seminar ten years ago. If you’ve never been to a Halbert seminar, it’s kind of like a Dan Kennedy seminar except everyone is on LSD. Not literally, mind you, but figuratively. Gary attracted a wooly, wild, creative bunch and that event was no exception. Halbert fans were advertising astronauts.

Tom was a CEO of a hi-tech company, hoping to….