Do you want to give yourself a raise? If you want to know how to make more money, then apply the 80/20 Power Curve to the time you spend in your day. An 8-hour day has 480 minutes. Let’s say you get paid $20 per hour. How much is the work you do actually worth? $20/hour x 8 hours/day = … Read More
The Benefits of Focusing on the Minority that is Driving You to the Next Level
At any given time, there are only three to four things you need to focus on to get your business to the next level. Three to four keywords in your present Google campaign. Three to four pages on your website. A couple of critical steps in your sales funnel. A couple of products. One or two critical salespeople. These are … Read More
The 80/20 Principle: Let 20% of Your Customers Generate 80% of Your Income
A few years ago I held a seminar in Chicago called “The 80/20 Seminar for Direct Marketing.” To my knowledge, it was the first of such a conference or seminar. It cost $3,000 to attend and I had about 80 people in the room. All of them ran businesses of one kind or another, most of them online. To illustrate … Read More
Chip On The Shoulder Marketing
How do you take a generic model and adapt it to a specific market? If you’ve seen how people market to dentists and you want to sell to massage therapists, how do you make the switch? Answer: 80% of the job is understanding exactly what THEIR chip on the shoulder is. How do you that? Ask these questions: 1. In … Read More
Differentiation For Consultants: Biology Teaches You How To Stand Out
What happens when you hang the shingle for your own consulting business and discover your “unique selling proposition” isn’t “unique” at all? In fact, it’s EXACTLY the same as everyone else’s. In biology, that phenomenon is termed “Malthusian” where a population (your competition) grows faster than there’s “warm bodies” available to do business with. So, HOW DO YOU STAND OUT … Read More
Getting Paid For Consulting: Pigs Get Fat. Hogs Get Slaughtered.
Getting paid for consulting work can be tricky. You solve the problems of a company. You double their sales. …And, suddenly, they’ve forgotten why they’re paying you. Sometimes, it’s a detriment to be REALLY good. In this video, I explain a few examples of how to structure consulting gigs so that when you patch up all the hemorrhaging, they don’t … Read More
Be like Algae: Become Indispensable and Control your Destiny
Do you know how many products Steve Jobs invented? None. Jobs didn’t create new inventions. The computer, tablet, mp3 player, and cell phone all existed before any Apple products came along. It could even be argued that his products were not any better than competitors. What separates Steve Jobs is what can separate YOU from everyone else in your industry. … Read More
Become the Steve Jobs of your Industry
Do you know how many products Steve Jobs invented? None. Jobs didn’t create new inventions. The computer, tablet, mp3 player, and cell phone all existed before any Apple products came along. It could even be argued that his products were not any better than competitors. What separates Steve Jobs is what can separate YOU from everyone else in your industry. … Read More
A Master-Level Copywriting Secret Hiding Next to Your Bed
You want to know what someone’s innermost thoughts are? Read their diary. If you have a diary, you know that in those pages lie the blood and guts of your vulnerability. The desires, fears, worries and anxieties are all written in a tiny little journal next to your bed. If you were to open a magazine or receive a letter … Read More
Everything I Know About Marketing In One Little Drawing
One thing I learned from studying evolutionary biology is that the most brilliant ideas are also the most elegantly simple. A few short years ago, a good friend of mine distilled a lifetime of marketing knowledge into the shape of a tiny little triangle. If you learned to understand what was in the shape that takes little more than 10 … Read More