At any given time, there are only three to four things you need to focus on to get your business to the next level. Three to four keywords in your present Google campaign. Three to four pages on your website. A couple of critical steps in your sales funnel. A couple of products. One or two critical salespeople. These are smart marketing ideas you should know.
It’s not that the other marketing ideas available out there don’t matter because they do. But they deserve the minority of your attention. Your job is to figure out what the main thing is and keep the main thing the main thing; the most important marketing ideas. You don’t “peel and stick” the six-word keyword phrase that gets 15 impressions a month; it would take four years to get meaningful numbers that way.
Forbes Magazine says, “Perry Marshall has taken the Pareto Principle to the next level.” – Dave Lavinsky, Forbes, January 2014
“If you don’t know who Perry Marshall is, unforgivable.” – Dan Kennedy, author of No BS Sales Success
“One of the all-time top 10 business books to impact your bottom line.” – Bill Harrison, Bradley Communications
“I thought ‘Oh, I’ve heard this before. Another book about 80/20.’ Shame on me. It’s PHENOMENAL!” – Tony Rubleski, author of Mind Capture
“Perry Marshall is about to blow your mind!” – Michael Gerber, author of The E-Myth
“Best marketing book I’ve read this decade.” –Bob Bly, author of The Copywriter’s Handbook
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