Just curious… what are you guessing I’m about to say?
I could say…
“Getting superbad at 80/20”
“Getting superbad at copywriting”
“Buying my amazing new $2000 program”
I’m not against any of those things, but your BEST hedge against disaster is actually:
You’ve heard this many times. Is it true? Is it true that if you pursue your passion, money will pursue you?
NO. Not in my experience.
This is what I’ve found:
Harvard Business Review cited a report that said: Plumbers who advertise on Google are 3X more likely to get Better Business Bureau complaints than other plumbers.
The conclusion: “Because of an inability to establish lucrative relationships with long-term clients, low-quality firms have a greater incentive to rely on Internet search engines and other forms of advertising to aim at infrequent customers who aren’t willing to devote time to seeking out good companies.”
Planet Perry member @RickyMagana asked for my thoughts. Here they are:
Coming to a city near you: Bubble wrap + mandatory 24/7 bicycle helmets for every citizen. City workers will be installing rails on all streets and highways, so you can only drive your car on predetermined lanes. Thus eliminating any possibility of car accidents.
Poodles get their food and water bowl filled every day. They sleep on the couch, watch Seinfeld reruns with the kids. Their owners take them for trots down the sidewalk.
Wolverines live in the woods, brave ice and snow, mark out large territories, sleep in the wild, eat what they kill.
Poodles live in cubicles.
Wolverines live free.
Poodles think….
This matters, so pay attention. Google has hung a big juicy carrot at the end of the AdWords stick.
Everything Google does makes sense if you understand 80/20. 80/20 says: Reward your best advertisers by offering even more tempting carrots on the end of the stick.
For years Google’s formula has been:
Yesterday I wrote about “Hot Spots & Strange Attractors” – how a little mess multiplies into a big one; how little successes multiply into big ones, and it’s all “chaos theory.” Roundtable member Susan Kruger got a chuckle and said:
Yesterday the “cleaning ladies” came to our house. They come every week.
If you wanna make your spouse happy,
Geniuses are misfits. How could they not be? If you’re strange enough to see the world so differently from everybody else, how could you also not be… different? One of my Roundtable members brought one of vendors, a genius software programmer that I’ll call Mr. ADHD. Roundtable was the first place he’d ever gone where *everyone* is a closet genius … Read More
Google stuck its finger in a light socket last week with its new Terms Of Service update. Google’s new TOS allows “Shared Endorsements” – meaning they can show your name and picture in their ads.
All kinds of people went berzerko about this. The New York Times was indignant about them profiteering from all that Social Media information.
Allow me to explain what’s really going on here.
In August I said….
