Fickle customers who drain you dry & then complain about it

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Harvard Business Review cited a report that said: Plumbers who advertise on Google are 3X more likely to get Better Business Bureau complaints than other plumbers.

The conclusion: “Because of an inability to establish lucrative relationships with long-term clients, low-quality firms have a greater incentive to rely on Internet search engines and other forms of advertising to aim at infrequent customers who aren’t willing to devote time to seeking out good companies.”

Planet Perry member @RickyMagana asked for my thoughts. Here they are:

Poodles vs. Wolverines

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Poodles get their food and water bowl filled every day. They sleep on the couch, watch Seinfeld reruns with the kids. Their owners take them for trots down the sidewalk.

Wolverines live in the woods, brave ice and snow, mark out large territories, sleep in the wild, eat what they kill.

Poodles live in cubicles.

Wolverines live free.

Poodles think….

How differently we all see the world

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Yesterday I wrote about “Hot Spots & Strange Attractors” – how a little mess multiplies into a big one; how little successes multiply into big ones, and it’s all “chaos theory.” Roundtable member Susan Kruger got a chuckle and said:

ADHD guy cashes out for a cool million

PerryMarketing Blog

Geniuses are misfits. How could they not be? If you’re strange enough to see the world so differently from everybody else, how could you also not be… different? One of my Roundtable members brought one of vendors, a genius software programmer that I’ll call Mr. ADHD. Roundtable was the first place he’d ever gone where *everyone* is a closet genius … Read More

Google's new Terms of Service & what it really means about Social Media

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Google stuck its finger in a light socket last week with its new Terms Of Service update. Google’s new TOS allows “Shared Endorsements” – meaning they can show your name and picture in their ads.

All kinds of people went berzerko about this. The New York Times was indignant about them profiteering from all that Social Media information.

Allow me to explain what’s really going on here.

In August I said….

The Cholera Epidemic at Anywhere USA

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I don’t believe in conspiracy theories, but one conspiracy I do believe in is the conspiracy to suffocate you in paralyzing mental garbage and global negativity.

How do you participate?

Easy. You just immerse yourself in the stories that the mass media tells you.

Watching CNN while you eat breakfast is like visiting a cholera epidemic at a refugee camp and letting sick people drool on you. Then, after changing their bedpans, you rub your eyes and lick your hands.