The woman who traded a gorgeous home for an even better business

PerryMarketing Blog42 Comments

This summer, Trisha came to my 4-Man Intensive from the Upper Peninsula of Michigan. Long ago she rented a house for $350 per month.

In Chicago that would fetch you a tin shack under a bridge – but up there in the frozen tundra it grants you 3 bedrooms and a nice yard. Gotta love small town America!

Not fancy, but the place keeps ’em warm when it’s 40 degrees below zero. She still lives in that house now.

She explained how a few years ago she was sorely tempted to buy a fabulous home…

My Dilbert Cube Escape Story – And Yours

PerryMarketing Blog60 Comments

It was a beautiful Indian summer morning here in September when Al Qaeda decimated the World Trade Center in New York City – and the entire world was plunged into chaos. I remember where I was, you remember where you were.

What I remember is….

Tom Hoobyar: Farewell to a Friend

PerryMarketing Blog43 Comments

I’m sad to report, my dear friend, mentor and father figure Tom Hoobyar passed from our midst this past Sunday, 71 years young.

Tom and I first met at a Gary Halbert seminar ten years ago. If you’ve never been to a Halbert seminar, it’s kind of like a Dan Kennedy seminar except everyone is on LSD. Not literally, mind you, but figuratively. Gary attracted a wooly, wild, creative bunch and that event was no exception. Halbert fans were advertising astronauts.

Tom was a CEO of a hi-tech company, hoping to….

Ain't No Recession in The Motor City

PerryMarketing Blog1 Comment

This morning I got this email from Susan Kruger. She’s from Detroit. She sells study skills curriculum to public schools (which are a troubled bunch these days):

~~~

Perry,

We have a very long sales cycle, so it will take a little while to get a full picture on all of our initiatives. However, these are some metrics I can tell you for sure:

* August 2011 = our best sales month…ever! 40% better than August 2010.