Bad Ass Coffee & Big Ass Fans

PerryMarketing Blog4 Comments

I’ve written on numerous occasions about the marketing wizardry of Big Ass Fans, the Kentucky company who made an otherwise boring product into a highly successful brand personality.

From time to time I get photos like this one from UK AdWords consultant David Rothwell, who’s on vacation in Florida. A company called Bad Ass Coffee:

When implementation becomes your enemy

PerryMarketing Blog2 Comments

We all know about the proverbial “shelf help” guy who buys all kinds of books and courses and never does anything with them. We’ve ALL been that person, even the best of us.

What if you only implemented 5% and skipped the other 95%? Would you be a shiftless lazy loser?

Dr. Soukup, My Sophomore Rant, and College vs. Real-World

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In engineering school my professor, Dr. Soukup, was a stoic, military-general kind of guy. Every week he would give us homework. One week the assignment was especially maddening.

Turns out it was impossible to solve with ‘textbook’ formulas. You had to use a special computer program to solve it.

But he never said anything about that. It took consultations with several other students and another professor to solve.

So when I finally showed up for class, homework in hand, I was mad….