New Google Stupidity Tax: "Flaccid Exact Match"

PerryMarketing Blog45 Comments

Google has added another form of stupidity tax to AdWords. You can opt out of this stupid tax, and it is very important that you know what to do and why. If you’re paying close attention, this will work to your advantage. (As with all Google stupidity taxes.)

You really need to pay attention to this.

Google+ team leader defects to Microsoft, spills beans

PerryMarketing Blog12 Comments

Google’s engineering director James Whittaker defected to Microsoft, blogging that Google+ has ruined Google. He complains that the once idealistic engineering company is now obsessed with ad revenue and competing with Facebook.

I think Google does have a problem. This is not a problem for YOU as a Google advertiser; in many ways it’s good for you.

I’ll get to that in a second. But yes, it is a problem for Google. Here’s why.