Google’s engineering director James Whittaker defected to Microsoft, blogging that Google+ has ruined Google. He complains that the once idealistic engineering company is now obsessed with ad revenue and competing with Facebook.
I think Google does have a problem. This is not a problem for YOU as a Google advertiser; in many ways it’s good for you.
I’ll get to that in a second. But yes, it is a problem for Google. Here’s why. Facebook has never been and never will be a threat to Google. Google vs. Facebook isn’t even apples vs. oranges, it’s more like steak knives vs. milkshakes.
The reasons why people use Facebook vs. Google couldn’t be more different. There is no need for Google to try to become a “social media” company. Facebook will never be the money machine that Google is. Google has nothing to fear.
But they’re living in fear anyway. Larry Page tied employee bonuses to Google+ and that was the first clear, obvious sign I’ve seen that Google thinks it can shove the world into whatever box Google wants it in, instead of listening to its users.
Google is wrong.
This just goes to show you that when you forget who your customers are, you’ll lose your way and you’ll start eroding your culture. And your key players.
Mr. Whittaker complains that Google is obsessed with ad revenue. Well, however Google+ sits with your ideals or Google’s ideals is one thing; it may be a long-term problem. But for right now, for you as an advertiser seeking new customers, this is only good for you.
Google linking all their properties together under one privacy umbrella is a huge boon to advertisers on the Display Network. I’m guessing this adds 10% to the traffic you can get almost overnight. Not bad.
Google has relentlessly added new features to AdWords, catering to the advertiser who relentlessly squeezes every drop of juice out of the orange.
If you’re on top of your AdWords game, there’s ALWAYS more traffic to be had.
I just introduced a new program called Simple Sales Machines which is the most concise, elegant training we’ve ever offered for getting Google traffic and converting it to cash.
In the next weeks and months I’m going to be talking more about Google than I have been lately. Because contrary to some rumors, there’s still a LOT of opportunity in AdWords. Most advertisers are still making big mistakes.
Odds are 10:1 you’re leaving a lot of money on the table.
Your mission, should you choose to accept it, is to take FULL advantage of Google’s obsession with ad revenue. As long as you’re not in a “slap-happy” category like “get rich” or “lose 15 pounds next week” the doors are wide open.
And it’s still true: AdWords tigers are the last to starve in the jungle. Most niches are still populated with mediocre advertisers. You don’t have to outrun the bear, you just have to outrun the slow guy.
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