New Google Stupidity Tax: "Flaccid Exact Match"

PerryMarketing Blog45 Comments

Google has added another form of stupidity tax to AdWords. You can opt out of this stupid tax, and it is very important that you know what to do and why. If you’re paying close attention, this will work to your advantage. (As with all Google stupidity taxes.)

You really need to pay attention to this.

Observations & Predictions about Google, as of late December 2008

PerryMarketing Blog36 Comments

If Google lowers the quality threshold to get more exposures and clicks, they win and you lose – by getting lower quality traffic to your site.

AdGooRoo.com monitors millions of search engine results and they are noting a 54% growth in Google’s “first page advertisers”. Google very well may be poised for a record quarter for Q4 2008. That’s what I’m predicting.