Q: Perry, wondering what you (fellow adwords expert) thinks of the new “benefits” Google is bringing out. Constant emails about mobile this, call us for a strategy session on that, conversion blah, upgrade this right now. My client’s campaigns are well refined now & they don’t want Google monkeying with them. Bottom line: The 3+ “upgrade” emails/mo. are overwhelming my clients with nonsense. –Rico
A: I posted this question on my Facebook wall. Look at the powerful response I got:
My Answer: You NEVER let Google touch the campaigns you have painstakingly built by hand with your blood, sweat and tears. EVER.
If I only had a dollar for every person who lost $20,000+ because they committed this grave error.
You can let them build a side campaign for you and put it on pause if you want… and cautiously turn it on… and watch it like a hawk. But 90% of the time they do a disastrous job. I’m dead serious. I’ve seen this over and over again. I cannot specifically recall a single instance that turned out well.
Moral of the story:
Never put a German Shepherd in charge of the ham sandwiches.
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