Should You Let Google "Improve" Your AdWords Campaigns?

PerryMarketing Blog1 Comment

Share This Post

Q: Perry, wondering what you (fellow adwords expert) thinks of the new “benefits” Google is bringing out. Constant emails about mobile this, call us for a strategy session on that, conversion blah, upgrade this right now. My client’s campaigns are well refined now & they don’t want Google monkeying with them. Bottom line: The 3+ “upgrade” emails/mo. are overwhelming my clients with nonsense.  –Rico

A: I posted this question on my Facebook wall. Look at the powerful response I got:

My Answer: You NEVER let Google touch the campaigns you have painstakingly built by hand with your blood, sweat and tears. EVER.

"So many options for growing my business, but what should I do NOW?" Tell me your most pressing business problems and I'll show you your BEST next step.

If I only had a dollar for every person who lost $20,000+ because they committed this grave error.

You can let them build a side campaign for you and put it on pause if you want… and cautiously turn it on… and watch it like a hawk. But 90% of the time they do a disastrous job. I’m dead serious. I’ve seen this over and over again. I cannot specifically recall a single instance that turned out well.

Moral of the story:

Never put a German Shepherd in charge of the ham sandwiches.

Share This Post

About the Author

Perry Marshall has launched two revolutions in sales and marketing. In Pay-Per-Click advertising, he pioneered best practices and wrote the world's best selling book on Google advertising. And he's driven the 80/20 Principle deeper than any other author, creating a new movement in business.

He is referenced across the Internet and by Harvard Business Review, The New York Times, INC and Forbes Magazine.

One Comment on “Should You Let Google "Improve" Your AdWords Campaigns?”

Leave a Reply

Your email address will not be published. Required fields are marked *