Facebook Ads Success Story: 90% Cost Savings

PerryMarketing Blog26 Comments

Thomas Meloche of HomeSchoolAdvantage.com sells a software tool for accelerated learning. He budgeted $20,000 for advertising on Facebook and getting beta testers. But it only took $2,000 to get the results he wanted – 90% less than he thought.

In this interview, he gives away his $5,000 “Spaghetti Sauce” principle (and yes I agree, it really will turn into a $5,000 tip for some folks!) and talks about the difference between Google advertising and Facebook advertising:

Fist Fight at the Board Of Directors Meeting – part 1

PerryMarketing Blog32 Comments

After about 20 minutes the other marketing guy at the table says, “Perry, you sure are quiet over there. What do you think?”

Uh-oh. He asked, and I just couldn’t stop myself. Our happy little dinner meeting (complete with scalloped potatoes, chicken cacciatore and blueberry pie a la mode) suddenly experienced an abrupt change of direction.