In this interview with Bryan Todd, Co-Author of the Ultimate Guide to Google AdWords, Adam tells the story of how he built a lucrative, flexible consulting practice that matched his child’s need for medical care – and now enjoys strong demand for his abilities:
Thomas Meloche of HomeSchoolAdvantage.com sells a software tool for accelerated learning. He budgeted $20,000 for advertising on Facebook and getting beta testers. But it only took $2,000 to get the results he wanted – 90% less than he thought.
In this interview, he gives away his $5,000 “Spaghetti Sauce” principle (and yes I agree, it really will turn into a $5,000 tip for some folks!) and talks about the difference between Google advertising and Facebook advertising:
After about 20 minutes the other marketing guy at the table says, “Perry, you sure are quiet over there. What do you think?”
Uh-oh. He asked, and I just couldn’t stop myself. Our happy little dinner meeting (complete with scalloped potatoes, chicken cacciatore and blueberry pie a la mode) suddenly experienced an abrupt change of direction.