Adam Kreitman, AdWords Consultant at WordsThatClick.com put it like this:
“A few years back I was president of a small, struggling drug testing company. We needed more business but the idea of making cold calls, knocking on doors or spending a small fortune on Yellow Pages and print ads was a vile thought.
So I had to come up with another way to get qualified, motivated prospects in the door.
And it didn’t take long before I discovered one… Google Adwords – a fairly new (at that time) online advertising program.
AdWords proved to be more than just a great way to drive highly qualified leads to our company website. It was the best market research tool I’d ever come across as well (and having worked in market research I’ve seen them all).
Using AdWords, I discovered a whole new market for the drug testing company that was bigger than the ones we had traditionally been in.
At that point the light bulbs over my head didn’t just go off – they started exploding. I was hooked (on online marketing, not drugs)!”
In this interview with Bryan Todd, Co-Author of The Ultimate Guide to Google AdWords, Adam tells his story of how he built a lucrative, flexible consulting practice that matched his child’s need for medical care – and now enjoys strong demand for his knowledge:
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