Finn Peacock from Down Under wrote this testimonial for copywriter John Fancher:
Ad Sitelinks – a chisel in your copywriting bag o' tricks
Ad Sitelinks are the extra links Google gives you beneath ads in the premium listings. Google just announced that they’re gonna enforce you sending each link to separate pages.
I think the best use of Sitelinks isn’t the links to extra pages per se. It’s the ability to flesh out your USP in the very limited space available. Example –
Is your "marketing problem" really a marketing problem?
The other day a customer said, “I’m putting in 120% effort, I’m exhausted and my wife hates it.” I can almost guarantee you, that guy’s doing all the RIGHT things to fix the WRONG problem.