AdWords Sitelinks are the extra links Google gives you beneath ads in the premium listings. Google just announced that they’re gonna enforce you sending each link to separate pages.
I think the best use of Sitelinks isn’t the links to extra pages per se. It’s the ability to flesh out your USP in the very limited space available. Example –How to Write a Book, Fast 14 Days from Start to Finish Unique, Step By Step Program Write-A-Book-Faster.com
1) You could go WIDE – in other words let them know what other things you do:
Become a NYTimes Bestseller – Appear on Oprah – Get an Agent – Free Publicity
Less obvious – 2) you could go DEEP
Speedwriting – Perfect Your Outline – Hire a Writing Coach – Live Workshop
It’s surprising to me how few people take full advantage of Sitelinks. And here’s a third idea. 3) Punch their emotional triggers, Swiss Army Knife Style:
Become a Celeb – Move the Masses – Leave a Legacy – Get Even With Your Ex
That makes you a contrarian, cuz almost nobody does THAT.
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