Self Sabotage, Inner Head Trash & Christmas

PerryMarketing Blog6 Comments

Just this morning a guy told me how adding a simple upsell would have easily put tens of thousands of dollars in his pocket with 30 minutes of work. But he sat frozen in front of his computer, utterly unable to follow through on it.

It’s funny how many conversations I’ve had lately about “Inner Head Trash,” especially around Christmas.

He asked me, “How do you deal with this?…

Ad Sitelinks – a chisel in your copywriting bag o' tricks

PerryMarketing Blog1 Comment

Ad Sitelinks are the extra links Google gives you beneath ads in the premium listings. Google just announced that they’re gonna enforce you sending each link to separate pages.

I think the best use of Sitelinks isn’t the links to extra pages per se. It’s the ability to flesh out your USP in the very limited space available. Example –