Dysfunctions, Addictions & the Financial Burning Bus – Part 3

PerryMarketing Blog1 Comment

In parts 1 and 2 I told you about Kevin: A guy who implements even simple marketing assignments with difficulty, not because they’re hard, not because he doesn’t ‘get it’, but because somehow his shame and inner ick get in the way.

He wrote me a candid email about his battles with gambling and porn addictions. He said,

Money / Success / Adwords vs Your Critter Brain

PerryMarketing Blog12 Comments

My team brought my attention to R.C. Peck, an independent investment advisor. I loved his analysis of the “Critter Brain” which I myself often refer to as “Lizard Brain.” It’s the part of us that’s tempted to act like an animal when we need to think clearly and act rationally.