Us marketers have a real interesting relationship with bean counters: We use them the wrong way. In 2 areas:
Your Ten Thousand Hours: The #1 Strategy of your career
My wife is reading Malcolm Gladwell’s new book “Outliers” and she loves it. The theme is: What makes a “genius” like Bill Gates or the Beatles is not superior DNA or raw talent, but the right opportunity to clock in 10,000 hours of experience, prior to a world debut.