My wife is reading Malcolm Gladwell’s new book “Outliers” and she loves it. The theme is: What makes a “genius” like Bill Gates or the Beatles is not superior DNA or raw talent, but the right opportunity to clock in 10,000 hours of experience, prior to their world debut.
The Beatles honed their musical chops in clubs in Germany in a very concentrated phase.When the opportunity to step on the world stage came, they were Uber-prepared.
The thing about people who’ve logged in their 10K is, what they do appears so natural, so effortless, so inspiring. It takes your breath away.
The first person to speak to me about my “10,000 hours” was John Carlton. He’d logged in his 10K as a copywriter and he was busting my chops.
‘Wow Perry, the package you just sent me is, uh, not like anything else I’ve ever seen. I suggest you start from scratch and re-write this thing…’ I remember thinking, “Yep, need to write every day so I can be in that zone.”
The number of things you can achieve your 10K in is pretty finite. At 40 hours a week, 10K hours is 5 years of your life. This is a battle you must choose carefully.
Chose wisely: What you’re going to put 10,000 hours into.
The right decision will make you world-class in your profession.
Now… I could sit here and tell you, you “should” invest your 10K hours in being a world class marketer.
But I am in no position to tell you what to do with your life.
What I think I can say is that it’s financially rewarding and it can make your other core expertise known to many, many people. If you own a business of any kind, you should seriously consider it.
The other thing I’d like to say is: There’s a longer list of things that you can devote ONE thousand (1,000) hours to, and develop a quite respectable level of skill.
I am quite comfortable saying that if you’re reading this message right now, chances are pretty good that investing 1,000 hours of your life into becoming a highly proficient marketer is time well spent.
By that time, you know good and well if that investment is bearing fruit.
If you’ve put your 1,000 hours in and your business is beginning to hit its stride, our personal AdWords coaching 12-week program is likewise a very sound investment:
http://www.BobsledRun.com/ – starts next Tuesday, February 3.
The other thing you ought to be mindful of is when to tap OTHER PEOPLES’ 10,000 hours and put them to work for you.
That’s why we designed Jet Propulsion. Our team in Milwaukee has invested their 10,000 hours in core Pay Per Click, Market Research and Sales Conversion expertise and they stand ready to roll up their sleeves and build the machine for you.
One of my Bobsled Run grads, Jason Chung (very good at PPC already) turned over his campaigns to our guys. This is his report:
“Rocket Clicks DOUBLED my sales and simultaneously reduced my cost per sale by 39.9%. Before working with this team I made 25 sales per week at a cost of $14.60 each. Last month I averaged 53 sales per week at a cost of only $8.89. If you can get in, I’d strongly recommend you hire Rocket Clicks to help take your business to the next level”
Choose your ten thousand hours wisely.
To Your Success,
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