How a good man died because of bad marketing

PerryMarketing Blog11 Comments

My wife Laura is is by no means a “Marketing Maniac,” but she’s learned a thing or two from years of sleeping with a guy who is.

Laura is heavily involved with relief agencies that serve the poorest of the poor in India and Africa. Last winter she went to a conference in St. Louis where hundreds of charities were recruiting workers and raising funds.

Her comment to me upon arriving home:

“It’s incredibly depressing that the same people who are doing some of the most important work in the entire world are the most abysmally horrible marketers.” And she plunks down a stack of brochures to prove the point.

Why Fancy Often Fails

PerryMarketing Blog15 Comments

When I was getting started in marketing, my favorite part was all the “unbelievably cool super flashy” stuff that I saw the masters do. Riveting headlines, ballsy copy, daring offers.

The problem was, when I tried to do the same thing with my customers it just didn’t sound right. It was almost like trying to stick a fancy drum solo in the middle of a country music song.