In 2011 Tim got divorced; filed bankruptcy and experienced a foreclosure.
Lost friends; experienced the death of a close mentor. Was depressed, struggled with faith. Asked himself “Who the hell am I and who am I?”
Oh yeah, and he drank a lot.
Then…
In 2011 Tim got divorced; filed bankruptcy and experienced a foreclosure.
Lost friends; experienced the death of a close mentor. Was depressed, struggled with faith. Asked himself “Who the hell am I and who am I?”
Oh yeah, and he drank a lot.
Then…
I screwed up the webinar registration, so some folks missed the call. So I’m providing you with the MP3 recording of the call. Matthew Gillogly and I discuss:
The other day a customer said, “I’m putting in 120% effort, I’m exhausted and my wife hates it.” I can almost guarantee you, that guy’s doing all the RIGHT things to fix the WRONG problem.
Marketing legends Joe Polish and Dean Jackson interview Perry Marshall & Tom Meloche, on Facebook advertising.
My wife Laura is is by no means a “Marketing Maniac,” but she’s learned a thing or two from years of sleeping with a guy who is.
Laura is heavily involved with relief agencies that serve the poorest of the poor in India and Africa. Last winter she went to a conference in St. Louis where hundreds of charities were recruiting workers and raising funds.
Her comment to me upon arriving home:
“It’s incredibly depressing that the same people who are doing some of the most important work in the entire world are the most abysmally horrible marketers.” And she plunks down a stack of brochures to prove the point.
When I was getting started in marketing, my favorite part was all the “unbelievably cool super flashy” stuff that I saw the masters do. Riveting headlines, ballsy copy, daring offers.
The problem was, when I tried to do the same thing with my customers it just didn’t sound right. It was almost like trying to stick a fancy drum solo in the middle of a country music song.