Quietly Building Equity & Wealth as you Grow Your Biz

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I interviewed banker Chris Hurn about building long-term equity. This is easier in some businesses than others. If you’re in manufacturing or software development that might be easier than a service, consulting or publishing business.

In this interview we discuss quietly building equity in the same commercial real estate that your business inhabits.

Apple vs. Samsung & the Billion Dollar USP

PerryMarketing Blog3 Comments

Everybody who’s into marketing is “supposed to” know what a Unique Selling Proposition, a USP is. And I suppose most do.

But hardly anybody recognizes the true power of it. Allow me to illustrate:

Samsung was just ordered to pay Apple $1 billion dollars for infringing on Apple’s patents and unique designs. Things like…