Letter of Desperation

PerryMarketing Blog42 Comments

This week I received a desperate letter from a 27 year old guy, a long-time customer who’s “circling the drain,” pleading for help.

I took it to my Roundtable meeting yesterday and read everyone the letter, omitting his personal details.

This triggered a wide-ranging 25 minute conversation among my Roundtable members, spanning…

Titanium and the Dan Kennedy Epiphany

PerryMarketing Blog1 Comment

The story I’m about to tell you happened exactly 10 years ago.

I’d been out-of-Dilbert-Cube for 9 months. I had a fledgling consulting practice. I was paying my bills – and desperately trying to grow an info marketing business. Which was proving to be quite a bit more difficult than I’d ever anticipated.