Ari Galper on the power of Dads

PerryMarketing Blog21 Comments

Ari Galper is the creator of the zero-pressure sales philosophy “Unlock The Game.” I got this note from Ari today:

“You’ve been talking a lot about how much a son needs his dad’s re-assurance and…

Lonely at the Top

PerryMarketing Blog1 Comment

Entrepreneurs have challenges they can’t talk to ‘regular’ folks about.

You go to breakfast with your buddies. Scott says “I got first place in a fishing tournament.” Tom says “I just got promoted to assistant manager.” You can’t say, “I just finished a huge promotion and sold $500,000 of stuff in two days.”

If you have to…

Why Fancy Often Fails

PerryMarketing Blog15 Comments

When I was getting started in marketing, my favorite part was all the “unbelievably cool super flashy” stuff that I saw the masters do. Riveting headlines, ballsy copy, daring offers.

The problem was, when I tried to do the same thing with my customers it just didn’t sound right. It was almost like trying to stick a fancy drum solo in the middle of a country music song.