Ari Galper is the creator of the zero-pressure sales philosophy “Unlock The Game.” I got this note from Ari today:
“You’ve been talking a lot about how much a son needs his dad’s re-assurance and…
Lonely at the Top
Entrepreneurs have challenges they can’t talk to ‘regular’ folks about.
You go to breakfast with your buddies. Scott says “I got first place in a fishing tournament.” Tom says “I just got promoted to assistant manager.” You can’t say, “I just finished a huge promotion and sold $500,000 of stuff in two days.”
If you have to…
Why Fancy Often Fails
When I was getting started in marketing, my favorite part was all the “unbelievably cool super flashy” stuff that I saw the masters do. Riveting headlines, ballsy copy, daring offers.
The problem was, when I tried to do the same thing with my customers it just didn’t sound right. It was almost like trying to stick a fancy drum solo in the middle of a country music song.