The story I’m about to tell you happened exactly 10 years ago.
I’d been out-of-Dilbert-Cube for 9 months. I had a fledgling consulting practice. I was paying my bills – and desperately trying to grow an info marketing business. Which was proving to be quite a bit more difficult than I’d ever anticipated.
Just the other day I was doing a phone consultation with a customer and he said, “If I were going to invest my 10,000 hours in Pay Per Click, where would you suggest I focus my energy?”
My wife is reading Malcolm Gladwell’s new book “Outliers” and she loves it. The theme is: What makes a “genius” like Bill Gates or the Beatles is not superior DNA or raw talent, but the right opportunity to clock in 10,000 hours of experience, prior to a world debut.
