Super special discount price ONLY for my customers for the Chicago System Seminar

The first time I went to a “real” direct marketing seminar was 10 years ago.

Prior to that I only went to Pink Kool Aid seminars.

(Renaissance Club members can refer to the old newsletter titled “My life as a naive enthusiastic Ambot” for details.)

At the Pink Kool Aid seminars, only a handful of people in the front were making any dough. The rest of us were losing money constantly. The few who were profitable were not making nearly as much as everyone thought they were.

When I attended that first Direct Marketing seminar, the very first thing I noticed was:

Quite a few of these people – a sizable minority, at least – were doing quite well financially. And most of them did not have to sell some business opportunity to some gullible person in order to earn their fat paycheck.

Oh, and I didn’t pick this up from what people said on stage.

I picked it up from conversations I heard at lunch, which was at the Denny’s across the street from the hotel. One guy was an attorney, marketing his business smartly and doing admirably well. Another guy was a consultant, another guy owned a manufacturing company, and they were all kicking ass in their niches.

I had gotten so good at pretending I was doing OK, just like all the other Pink Kool Aid pretenders, it was kind of a shock to my system to meet people who were making a comfortable living as independent marketers and not killing themselves in the process.

Fast Forward a couple of years, I go to Ken McCarthy’s System Seminar in Cincinnati.

I remember calling Laura on my cell phone and saying, “I hope nobody finds out I’m not making $200,000 a year.”

There actually were a LOT of people there quietly pulling down six figures. Again, this discovery came from casual conversations at the bar, sitting next to people at the conference and asking them what they were up to.

Again, few them were making coin by selling treasure maps to people who were being taught how to sell treasure maps to rare coins. They were doing specialized businesses with a high level of marketing savvy.

Listen up:

Wanna-be’s and newbies go to rah-rah sessions. Seminars with brand new cars in the auditorium and confetti and promises of “Walk Away Income.”

(Any time someone uses the phrase “Walk Away Income” on you, walk away. He’s picking your pocket. But please don’t get mad at him, cuz somebody’s picking his pocket too, and he’s just paying it forward.)

People who’ve been through the school of hard knocks a few times prefer to go to a seminar that’s going to actually teach ’em the tools of the trade. They prefer a seminar that has real substance, rather than the appearance of teaching.

Real seminars are much more expensive than Pink Kool Aid seminars. But the stuff you learn in Real marketing seminars really works.

Tell me if you can relate to the following:

“I wanted a decent life. I wanted to have time for myself. I wanted
to be able to drink my coffee in peace. Eat my lunch and dinner in
peace. I wanted to travel. I didn’t want to be pushed around by
customers. I wanted to be paid in advance, and not have to beg for
my due.

“I wanted a few goodies like my MacBook Pro. And I wanted to
know that my future was getting more secure with every passing year.

“Hard work didn’t scare me. But I wanted to work fewer hours if
possible. And I wanted lots of time to just sit and do nothing but
read, or drink a Leffe Brune.”

I sure relate to that. I relate to wanting that for so many years; I relate to having it now. I relate to it as I type this on my MacBook Pro.

The person who wrote that was Sean D’Souza of Psychotactics.com. Sean will be presenting with me at the System Seminar in Chicago March 27-29.

I have arranged with Ken a very special $500 discount for my customers. Go here to find out about it, to sign up for free interviews (meaty content) and get the $500 discount:

http://www.thesystemseminar.com/marshall/

See you in Chicago,

Perry Marshall

P.S.: Yeah, I’ve been talking about Pink Kool Aid a lot lately. I’m going to write about it extensively in the next Renaissance Club newsletter, which will hit the streets in about 2 weeks.

Why? Because Pink Kool Aid flourishes in an economic climate like this. All manner of con men are going to come after your wallet. The perpetually scared and unprepared will fall for them.

Be vigilant.

About the Author

Perry Marshall has launched two revolutions in sales and marketing. In Pay-Per-Click advertising, he pioneered best practices and wrote the world's best selling book on Google advertising. And he's driven the 80/20 Principle deeper than any other author, creating a new movement in business.

He is referenced across the Internet and by Harvard Business Review, The New York Times, INC and Forbes Magazine.