Dysfunctions, Addictions & the Financial Burning Bus – Part 1

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The Financial Burning BusSome time ago, something I wrote in my newsletter triggered a client to treat my email box as a confessional booth.

(I wouldn’t necessarily encourage this today, as any such sins would be seen by my staff before it gets to me.) Anyway, here’s Kevin’s sordid tale:


Dear Perry,

When we met at your house in September, I was about $150K in debt on credit cards…today that has increased to $175K. And although I have never been late on a payment on any of them and usually pay more than the minimums, American Express just cut my credit limit by $25K, reducing my credit liquidity by 25% (not what I needed at the moment).

I have spent a lot of time playing Texas Hold’em Poker (which slows down my progress on my website and marketing for certain) and have a real passion for the game (not that I’m too good at it, but am improving). I have cut back alcohol consumption so that my game will improve, but I doubt that I will ever be a Doyle Brunson or a top-earning poker professional.

I have other addictions that consume immense amounts of time that I can never get back (that I will not name), but considering that 95% of the male population has one level or another of addiction to it, you can probably do the math and have the answer.

"So many options for growing my business, but what should I do NOW?" Tell me your most pressing business problems and I'll show you your BEST next step.

I spend half  of my wasted time on my addictions and the other half repenting (figuratively speaking). I have been to counselors, been prayed over by the elders at my church, been cajoled by my wife, prayed, and then continued to do what I don’t want to do and don’t do what I should be doing.

Is there an “out” here (Poker term for the possibility of winning a hand on the “turn” or “river”)?

In some respects I would not trade the past five years since striking out on my own to go back to having a “day job.” Yet, if things continue as they are, failure is the most likely end to this story.

Entrepreneurship is the only life I can see for me, yet I seem to be sabotaging myself almost every turn.

Oh, and I have tried the “just stop it” advice also…problem is, I can’t.

Does this have to have a “crash and burn” ending to my story before I can go up? I don’t think it should, but I’m out of answers. I don’t expect you’ll have them either, but I thought I’d see if you have any resources or know any other similarly sick individuals who’ve similar stories to mine but figured out a way to rise above the internal crap that inhabits my mind.


Stay tuned for Part 2 tomorrow…

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About the Author

Perry Marshall has launched two revolutions in sales and marketing. In Pay-Per-Click advertising, he pioneered best practices and wrote the world's best selling book on Google advertising. And he's driven the 80/20 Principle deeper than any other author, creating a new movement in business.

He is referenced across the Internet and by Harvard Business Review, The New York Times, INC and Forbes Magazine.

3 Comments on “Dysfunctions, Addictions & the Financial Burning Bus – Part 1”

  1. This is the best writing anywhere on the internet. Hands down. Fricking awesome. I am hooked! I now open anything from Perry Marshall. And I already love this email series!

  2. I commend you for only being caught in your head trash for 6 months, Perry. I wish that was true for me and many of my friends.

    Congratulations and there is so much I could relate to, the solution you offered, alas, I am broke, no savings, and it is a constant struggle to be more than what I am.

    I look forward to the next entry in this story.

    Bless you.

  3. Ah! The suspense is killing me! I can’t wait for part two…

    Poor guy, I hope there is a happy ending.

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