Ari Galper is the creator of the zero-pressure sales philosophy “Unlock The Game.” I got this note from Ari today:
“You’ve been talking a lot about how much a son needs his dad’s re-assurance and…
Dysfunctions, Addictions & the Financial Burning Bus – Part 1
Some time ago, something I wrote in my newsletter triggered a client to treat my email box as a confessional booth.
(I wouldn’t necessarily encourage this today, as any such sins would be seen by my staff before it gets to me.) Anyway, here’s Kevin’s sordid tale:
Is your "marketing problem" really a marketing problem?
The other day a customer said, “I’m putting in 120% effort, I’m exhausted and my wife hates it.” I can almost guarantee you, that guy’s doing all the RIGHT things to fix the WRONG problem.