Earlier this year, I was interviewed by Arel Moodie, for his website ArtofLikability.com.

In this interview, I took Arel and his audience a level deeper into 80/20…

• 10:00: How to know if someone truly understands the 80/20 rule
• 14:20: “Racking the shotgun:” what a sawn-off shotgun can show us about marketing
• 19:00: Sales is not meant to convince people; it’s meant to _________!
• 34:30: Everyone ought to have a stainless steel espresso machine….and a helicopter from Uber
• 41:20: Applying the 80/20 rule to testing out your content

Watch the video on Arel’s site HERE.