Suppose I asked you this question:
“Go to Starbucks for two hours. When you return, you must bring home three options for re-inventing your entire product line and service offering. Your team will cast a vote. And in six months have new products on the market.
“Oh, and by the way… incremental tweaks won’t cut it. Radical re-inventions only.”
Before you answer question #1, consider question #2:
“Here’s my friend Andy. He sells online. You’ve got one hour to size up his situation.
“You have to figure out the ONE thing he needs to focus on, first thing in the morning every day next week, in order to spike his profits 10%. Your instructions MUST be super clear and if your advice doesn’t return a profit, he’s gonna slash your tires.”
What if I told you that simplifying innovation itself isn’t terribly different from simplifying marketing?
It is when you see it through the right lens. And you can do it *anywhere.*
This video gives you the tool for question #2… and a strong HINT at question #1:
Share This Post