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My friend and neighbor Joy Sherfey has a close relative, Lisa Fox, who’s been to surgery for the second time for a brain tumor. Lisa is a 39 year old mother of young children, and this has not been a fun time for anybody at the Fox household. She is weak, she’s on chemotherapy, and her memory, speech and motor skills have all been seriously affected by the surgery. She brings a spoon or fork to her mouth with considerable difficulty.

Most people collapse into a holiday-induced stupor the week of Thanksgiving and don’t emerge from it until mid-January.

Then, at roughly the time they’ve given up on most of their new years resolutions, they snap out of their hypnotic state and return to business as usual. Another day, another fifty cents.

But not everybody.

While the rest of the world lapses into merriment and shots of Bailey’s Irish Cream, True Gladiators strategize and execute, and fill in missing blanks in their knowledge.

I am inviting you to do this.

The Display/Content Network can produce astounding amounts of traffic on its own.

But when you steer it, it’s 2X better. Maybe 5X.

Here’s a strategy from Shelley Ellis: