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I have an asparagus fern named Lazarus.

Why did I name him Lazarus? I’ll tell you why.

I named him Lazarus because…

During the last year, Google slashed and burned tens of thousands of AdWords accounts. Without remorse, apology, or explanation. The majority of these were some flavor of “get rich quick” (Google’s definition, not yours) or sites that make strong health claims, miracle diets, etc. And there was definitely a good deal of collateral damage. Like www.coffee.org – they sold coffee, … Read More

James & Joseph Bridges are speaking at my Austin Thanksgiving Seminar November 20-21. Here’s a preview of their highly entertaining, actionable information:

How is it that two different people with identical tools, the same education and similar ambitions can turn out so differently?

One goes from zero to $10 million in 5 years.

Another’s still spinning his wheels.

WHY?

You’ve probably noticed that as you type a search into Google, the search results now change in real time as you type new words. This is called “Google Instant Search” and it’s been running for about a month now.

How does it affect your AdWords ads?

How does it affect SEO?

What results are YOU seeing?

Full explanation here, with a space to post your own observations:

I’ve always said, a good sign that you’ve chosen a good niche on the Internet is that your ‘regular’ friends don’t understand what you do. Yesterday my church pal Dave says, “You do something related to computers or the Internet, right? What is it that you do anyway?”

How much money you make during the next 2-5 years

Will probably be…

Marcus is eleven, and last summer I took him to father/son camp. Years ago Marcus’ younger sister Andria lived with us for three months as our foster daughter.

Marcus (a.k.a. “Tank”) became my buddy from the inner city and has been ever since.

So here we are with no electricity, no running water, 3 days on the Tahquamenon river and every day we do some daring activity like pole-climbing or the ropes course.

The ropes course is 25 feet above the ground and even though Marcus had a helmet, climbing gear and able assistants at every side, he was totally intimidated.

The first section was a sort of horizontal rope ladder that sorely tested his balance and stability. At long last he made it across. But then the next section was a tightrope walk on a single cable…. That’s when Marcus lost it.

He looked down at the ground far below and shook with terror. “I’m afraid of heights!” Just to put one foot on that cable and put his weight on it took all the will he could summon.

Last week one of my Roundtable Members, John Timur, said, “I hope the economy stays e-x-a-c-t-l-y the way it is right now. So my competitors stay glued to CNN believing all the negativity. Cuz MY business is up 37% this year!”

90% of your competitors are mediocre too. And here’s 3 things you’ll never see ’em do:

In London last week, I was talking to a hotel events manager. He said, “Normally August and September are a tad slow around here. But we’ve been booked solid for almost 2 months now, and I don’t know why!”

Our own sales here at Perry & company started picking up noticeably in mid-August. The US Commerce Department reported that home construction jumped 10.5% in August. My take: things are in fact headed in an upward direction.

Meanwhile with mid-term elections happening in Congress…