At age 17, my friend and colleague John Paul Mendocha dropped out of high school, hitchhiked to Vegas, and hustled for four years as a professional gambler. Every day, 50,000 people were showing up in Sin City expecting to go home with some loot. John resolved to do his very best to ensure that the city lived up to its … Read More
Narrow Your Sales Focus & DITCH THE GUILT
Some people persuade best by writing. Others sell with pictures. Some sell their ability to adhere best practices; others by astounding customers with originality and ingenuity. Some pluck heartstrings; others deliver cold, hard facts. It is exceedingly rare for one person to be able to successfully cover all marketing techniques or bases — even in a small company in a … Read More
Information Entropy: The Slobbering, Insatiable Monster Devouring the Info Marketing Biz
You remember entropy from high school science class, right? Entropy is the fact that your teenager’s room descends into chaos twelve nanoseconds after it gets cleaned. Entropy is how fast things decay. It’s a physical law of nature. But today it also applies to the value of information. Information is worth a lot of money before someone has it. And … Read More
Right Side of Google – Amputated
Google just hacked off the right side of search results. This signals a sea-change in Pay Per Click advertising. This latest move by Google is just the tip of the iceberg. There is much, much more. The four trainings have been recorded and you can still sign up! This training is with James & Joseph Bridges who manage as … Read More
Right Side of Google for Consultants
If you’re a consultant, Google just handed you a big, giant strawberry. The right-side amputation of Google AdWords just ratcheted UP the competition on Google Search. Making consultants all the more necessary. If you’re a consultant – AND if you’re up on this latest change – the world’s your oyster. It’s never been easier to get clients, or help them … Read More
Do You Have a Real Business? Or Just a Media Outlet?
Dan Kennedy once said, “Speaking is not a profession. It’s media.” He defined “profession” as something where you pay your dues, develop a reputation, and then make $100,000 plus per year without busting your ass. That’s what a profession is. If you agree with that definition (and I do), then speaking isn’t a profession because you have to hop on … Read More
3 Kinds of Learning & The One That Matters Most to You
There are three levels of education and learning. The first is facts and memorization. It’s the kind of education you get from a teacher who thinks that history is about places and dates. That’s the lowest form of learning, and its not really very useful. The second is formulas and logic. It’s helpful to an extent, but it’s usually theoretical. … Read More
Business = Alchemy
Listen up, because I’m about to explain one of the most important, most fundamental realities of economics. The simple truth that I’m about to explain changed the way I see everything, after I discovered it. People in poor countries are often told that America became successful by stealing from them. Political liberals usually look at the world as a pie … Read More
A Plan For Death of The Web – Besides Panic
Always yearning to “see around the corner,” long-time Planet Perry member Ben Gorelick posted this in our private Mastermind Forum: “Hey everyone, – At my mountain guide training school, a year ago, about 45% of our traffic was from mobile. It’s more than 80% now. – Facebook (especially) and apps/aggregators, Apple News are changing the way people find and view … Read More
The Organic “Magnetism” of Showing a Real Personality
When you relax and show your company’s true personality to the world, people read between the lines and you communicate with them on multiple levels. You magnetically attract like-minded people. The name of the game here is not so much being flamboyant, or controversial, or Big-Ass (as in Big-Ass Fans). The name of the game is being real. Being human. … Read More